Few news media companies know how to effectively develop their social media resources; they still hide behind their call letters or mastheads and broadcast one way. Citizen journalists – in effect, the masses – are the closest to breaking news events and stories, so tapping into the social media is becoming the key to real time news sourcing. News producers, anchors, reporters and writers should leverage their media celebrity to build their social network standing and position themselves as the “hubs” for all news in their communities. After all, being the hub is the value proposition for any news organization and attracts audiences.
Domus Consulting Group has been a leader in educating the real estate industry on how to use the social media systematically to become hubs within their local community. The mainstream media have the exact same mission to reach out to their community.
We call our system the Social Broadcasting System and invite you to attend a free two-part webinar series specifically focused on demonstrating to producers, journalists and reporters. (And there is absolutely no upsell or even hint of it, we want to show you a revolutionary concept for media business and branding that will increase media market share and thus, revenue opportunities. We’ll show you new business models).
Session #1: Flight 1549, and the Mumbai and Gaza incidents demonstrated how powerful Twitter and citizen reporting has become for breaking news. Tips on the right ways to leverage Facebook and other social networks to reach your audience.
Session #2: How the Social Media and Mainstream Media are converging based on the new “Breaking News” reporting paradigm. Explaining a new business model: how to connect your news network into massive local social media infrastructures… efficiently and free.
* Session 1: Tuesday, February 3, 2009 at 9am Pacific time
* Session 2: Tuesday, February 10, 2009 at 9am Pacific time
The Domus Consulting Mini-Series are for educating industries, organizations, companies and individuals who need an efficient and powerful online community presence. We started with the real estate industry, demonstrated how effective social media is in making real estate professionals hubs within their community, and are now offering the same methodology to the news media and to non-profit organizations.