Tag Archives: Zappos
In the age of Groupon, the return of Local Customer Service

In the age of Groupon, the return of Local Customer Service

by on February 12, 2011 in Advertising, Hyperlocal, Social Commerce, Trends

In this age of Groupon, consumers are ostensibly looking for and testing new business relationships with coupons. Price has become a commodity, and now local merchants need to distinguish themselves based on service in order to build and maintain a loyal customer base. I myself have been witnessing a vast sea change on how banks, [...]

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Zappos-izing Companies

Zappos-izing Companies

by on April 30, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Social Media, Social networking, Transparency, Trends, Twitter, Webinars

Zappos has become iconic as THE enterprise that embraces social media – it occupies a singular position that no other company seems to be able to touch so far. And it’s surprising that we haven’t heard of any other company that hasn’t institutionalized social media as an important facet of their organization. Social media is [...]

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Social Media Consulting from Top to Bottom

by on April 13, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Politics, Slideshows, Social Media, Social networking, Television, Twitter, Webinars

We’re receiving assignments that help corporations reposition themselves as “Zappos” of their industry. This is the mission we’ve been aiming for with our consulting business. I think we’re reaching a tipping point for the adoption of social media by society where companies and organizations now must understand that reaching the customer through conversational means instead [...]

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10 Leading Trends in Social Media for 2009

10 Leading Trends in Social Media for 2009

by on January 1, 2009 in Advertising, Domus Consulting Group, Economy, Facebook, Marketing, Mass Media, New business models, Publishing, Real Estate, Social Media, Twitter

Happy New Year! 1) 2008 Crushed the Old Media, 2009 will see New Business Models Two blog posts describe the destruction: From Editor & Publisher 12/30/08: No Bull: 2008 — The Year Newspaper Stocks Collapsed (h/t Inquisitr ) The statistics behind the collapse of newspaper stocks in 2008 are sobering as New Year’s Eve approaches: [...]

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