In this age of Groupon, consumers are ostensibly looking for and testing new business relationships with coupons. Price has become a commodity, and now local merchants need to distinguish themselves based on service in order to build and maintain a loyal customer base. I myself have been witnessing a vast sea change on how banks, [...]
Zappos has become iconic as THE enterprise that embraces social media – it occupies a singular position that no other company seems to be able to touch so far. And it’s surprising that we haven’t heard of any other company that hasn’t institutionalized social media as an important facet of their organization. Social media is [...]
Happy New Year! 1) 2008 Crushed the Old Media, 2009 will see New Business Models Two blog posts describe the destruction: From Editor & Publisher 12/30/08: No Bull: 2008 — The Year Newspaper Stocks Collapsed (h/t Inquisitr ) The statistics behind the collapse of newspaper stocks in 2008 are sobering as New Year’s Eve approaches: [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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