by Pat Kitano on December 20, 2009 in Mass Media, Trends, Web tools, YouTube
Comcast’s purchase of TV network NBC and movie studio Universal seems backwards to older media veterans who remember the ascent of upstart cable versus the powerful Big 3 TV networks in the 70′s/80′s. It proves that media itself has become a commodity to be digested across a panoply of distribution channels. It just so happens [...]
by Pat Kitano on February 8, 2009 in Advertising, Mass Media, Newspapers, Publishing, Sociology, Technology, Television, Trends, YouTube
Why are print newspapers shutting down presses, and book publishers decrying where their readers went? Today’s NY Times essentially says this: (Charts, of course, not based on actual statistics; for descriptive purposes only) Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can [...]
by Pat Kitano on January 17, 2009 in Mass Media, New business models, Social Media, Television, Twitter, YouTube
I always had this notion that if Twitter could embed videos, it would do three things: Become a full fledged broadcast media. Now Twitter “channels” can be created. As a true broadcast media, TV news organizations would jump all over this by embedding their video stories for distribution and publicity. This would position Twitter as [...]
by Pat Kitano on January 10, 2009 in Advertising, Celebrity, Marketing, Mass Media, New business models, Newspapers, Publishing, Real Estate, Social Media, Social networking, Sociology, Technology, Television, Twitter, YouTube
TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]
by Pat Kitano on January 7, 2009 in Celebrity, Mass Media, New business models, Social Media, Television, YouTube
Justin Kan, founder of Justin.TV, achieved notoriety in March 2007 by hooking up a webcam on a helmet and broadcasting his life 24-by-7. Justin.TV was born to facilitate similar life streaming broadcasts by individuals. The evolution of the business model twisted from personal, user-generated broadcast content, Justin style, to a media site that hosts individual [...]
by Pat Kitano on November 25, 2008 in Mass Media, Television, YouTube
Eventually all Internet-based video formats will easily play on an HDTV screen. Until then, YouTube will continue to increase the size of their player to begin to replicate a TV watching experience. It has now graduated to 16:9 960 pixel width, about the same size standard adopted by video competitor Hulu. The killer app seems [...]
by Pat Kitano on November 16, 2008 in Advertising, Economy, Mass Media, Politics, Television, YouTube
YouTube has huge media advantages over mainstream media: It’s free. Buying airtime is way expensive. It has global reach. Airtime only reaches a regional broadcast area. It’s viral. Anybody can embed YouTube messages like I’ve done. It’s time to call YouTube the uber-network, it transcends TV and cable. Barack Obama has endorsed it for his [...]
by Pat Kitano on November 11, 2008 in Advertising, Mass Media, Television, YouTube
Three snippets of recent buzz about Hulu: Hulu has attracted advertisers used to the TV advertising model (Alley Insider 11/10/08) Hulu is easier to use when searching for TV and movies. YouTube is a mess (NYT 11/10/08) YouTube is playing catchup to Hulu by offering brand name content – announces MGM film distribution deal (Wired [...]
by Pat Kitano on October 18, 2008 in Celebrity, Mass Media, Politics
The most popular A-list blogs become go-to sources by posting breaking news first before anybody else. Wired has chronicled how cut-throat the competition is. Now, “everybody media” is out there trying to get breaking news up on YouTube and on their blogs. Tonight’s SNL appearance of Sarah Palin has all the trappings of being a [...]
by Pat Kitano on August 19, 2008 in Mass Media, Slideshows, Sociology
The Shock of the New Societal Transparency View SlideShare presentation or Upload your own. (tags: mediatransparent socialmedia)