Comcast’s purchase of TV network NBC and movie studio Universal seems backwards to older media veterans who remember the ascent of upstart cable versus the powerful Big 3 TV networks in the 70′s/80′s. It proves that media itself has become a commodity to be digested across a panoply of distribution channels. It just so happens [...]
Why are print newspapers shutting down presses, and book publishers decrying where their readers went? Today’s NY Times essentially says this: (Charts, of course, not based on actual statistics; for descriptive purposes only) Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can [...]
I always had this notion that if Twitter could embed videos, it would do three things: Become a full fledged broadcast media. Now Twitter “channels” can be created. As a true broadcast media, TV news organizations would jump all over this by embedding their video stories for distribution and publicity. This would position Twitter as [...]
TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]
Justin Kan, founder of Justin.TV, achieved notoriety in March 2007 by hooking up a webcam on a helmet and broadcasting his life 24-by-7. Justin.TV was born to facilitate similar life streaming broadcasts by individuals. The evolution of the business model twisted from personal, user-generated broadcast content, Justin style, to a media site that hosts individual [...]
Eventually all Internet-based video formats will easily play on an HDTV screen. Until then, YouTube will continue to increase the size of their player to begin to replicate a TV watching experience. It has now graduated to 16:9 960 pixel width, about the same size standard adopted by video competitor Hulu. The killer app seems [...]
YouTube has huge media advantages over mainstream media: It’s free. Buying airtime is way expensive. It has global reach. Airtime only reaches a regional broadcast area. It’s viral. Anybody can embed YouTube messages like I’ve done. It’s time to call YouTube the uber-network, it transcends TV and cable. Barack Obama has endorsed it for his [...]
Three snippets of recent buzz about Hulu: Hulu has attracted advertisers used to the TV advertising model (Alley Insider 11/10/08) Hulu is easier to use when searching for TV and movies. YouTube is a mess (NYT 11/10/08) YouTube is playing catchup to Hulu by offering brand name content – announces MGM film distribution deal (Wired [...]
The most popular A-list blogs become go-to sources by posting breaking news first before anybody else. Wired has chronicled how cut-throat the competition is. Now, “everybody media” is out there trying to get breaking news up on YouTube and on their blogs. Tonight’s SNL appearance of Sarah Palin has all the trappings of being a [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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