Facebook announced yesterday that businesses can add deals and rewards for their customers who check in through Facebook Places. The impact on local advertising is huge: 1. Deals will be everywhere The “Deal” becomes the currency of local advertising because it is performance based, efficient for reaching the customer and isn’t burdened with the CPM-based [...]
The long awaited announcement of Facebook Places this afternoon sure was anticlimactic. The “Check-in” is now institutionalized, and the masses of 500,000,000+ Facebook members can now enjoy what 2 million Foursquare members have been doing. But that was what was expected; the gorilla just tossed its hat into the ring. The main function Facebook brings [...]
ReadWriteWeb reports Yelp and OpenTable, the two leading social apps for restaurant reviews and restaurant reservations respectively, have partnered so consumers can easily move from a Yelp restaurant review to making a reservation on Open Table without leaving the Yelp site. This “mashup” of applications by process is not new; note Amazon reviews + fulfillment [...]
How did we find new restaurants before iPhone and Yelp? In the old days, one needed to google something like ”best San Diego restaurants” to get a smorgasbord of questionable, often irrelevant restaurant guides. Eventually, finding a new restaurant entailed driving the restaurant strip of a city and settling for a chain brand like Red [...]
FIRST, WHY ARE THERE NO NEWS PRODUCERS ON TWITTER? Twellow is the best application to find Twitterers grouped by occupation. I perused through the News category – noted a lot of freelancing journalists and some reporters, but no news producers or editors. Twitter makes it easy for a community to tip the news media News [...]
The social media has opened up the alternative channel for consumer product marketing based on user-generated testimonials. Product review sites like epinions, service review sites like Yelp, and shopping sites like Amazon all qualify consumer purchase decisions. Just like polling data, these review sites have reached critical mass of users to make their wisdom of [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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