TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]
New York Times states Mainstream Media News Outlets Start Linking to Other Sites. It’s a portal strategy to leverage their print and TV brand names, and keep them relevant as comprehensive news sources. The advent of Web 2.0 news aggregation communities like mainstay Digg and Social Median have legitimized news aggregation and sharing across a [...]
We in the social media implicitly understand that the mainstream media readership are still getting their feet wet when it comes to finding, reading and subscribing to blogs (unless they look like MSM like Huffington Post, or are blogs residing within MSM like the NYT). I discovered a contrary example in a Washington Post article [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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