The early Hollywood Studio system institutionalized vertical ownership of the creative process, in this case movies. Now, with digital media inevitably moving towards free, music companies are requiring artists sign multiple rights “360 deals” that take a cut from every revenue stream. In exchange, the artist receives the marketing and distribution machinery for celebritization. It [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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