This is a bit.ly primer for those who regularly use Twitter to broadcast topical or relevant breaking news to their community or client base. Business people who consistently post breaking news – like CNN, TechCrunch or Gizmodo – related to their community, industry or specialty earn the following of their peers and customers. bit.ly has [...]
In the span of 24 hours, the New York Times, Inc. magazine and Twitter itself published three descriptive articles on how local (and national) businesses can use Twitter for marketing and business development: New York Times 7/22/09 – Marketing Small Businesses on Twitter http://bit.ly/AkJvb Inc. magazine 7/24/09 – Use Twitter to Find Customers http://bit.ly/XaXRi Twitter [...]
Community media exists today in its traditional formats of local TV, radio and newspapers. Almost anybody can attest to the reality that most local news and events coverage still happen through these traditional media. Community 2.0 media, where the community itself participates in local conversation, is evolving through several specific, established online channels: Online newspapers [...]
Moonfruit, an online website design company, advertised 10 MacBook giveaways in 10 days if you follow their Twitter feed @Moontweet and tweet using their hashtag #moonfruit. #moonfruit has been on top of the Twitter trends for four straight days, and Moonfruit can boast an average of over 10,000 new followers per day from this promotion: [...]
from last year’s 06/02/08 slideshow: Explaining Twitter, Friendfeed & Social Media 2.0. I just added Lifestreaming. With the advent of Twitter and the real time web, can blogs can chronicle real time as effectively as micro-blogging tools? Last week Steve Rubel introduced his move from blogging to lifestreaming with a new lifestream site based on [...]
We’re leveraging participation in each city within the Breaking News Network by helping local businesses understand the power of Twitter as local advertising media: Twitter For Local Advertising View more OpenOffice presentations from Pat Kitano. We’ve published a simple, but explicit eBook introduction to Twitter for local businesses called “The Local Business Owner’s Guide to [...]
We see Twitter positioning itself as a local advertising platform: it’s simple to use, requires little time commitment to Tweet, and free. Here’s a guide for local merchants on how to use Twitter to reach their local audience: 1) How different local merchants should use Twitter 2) How to build a local Twitter consumer community [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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