Tag Archives | Twitter

Six trends impacting hyperlocal in 2012

By on December 24, 2011 in Hyperlocal, Local advertising, New business models, Social Media, Trends

Here are six trends in 2012 that will impact hyperlocal media and business models. This was originally published at Street Fight last week. 1. Cross platform conversations Livefyre and Disqus show glimpses of how conversations can move from Facebook and Twitter to online media and blog commentary. Local conversations happening on social media, especially Facebook, [...]

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Twylah, Twitter, News and SEO

By on October 17, 2011 in Advertising, Breaking News, Hyperlocal, Marketing, New business models, Social Media, Trends, Web tools

Twylah is a service that aggregates a Twitter feed and compiles the articles they link into a Flipboard like display.   Many reviewers have explained the mechanics of Twylah in far more detail than I can: Robert Scoble: “Twylah lets media brands and celebrities monetize their Twitter stream” Neal Schaffer: “Twitter SEO? Think Twylah“ We’ve [...]

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A new Twitter business model – developing a comprehensive hashtag strategy

By on January 5, 2011 in New business models, Social Commerce, Social Media, Trends, Twitter

Following up on my previous post A New Local Business Model for Twitter, I extend the idea of Twitter potentially employing a new hashtag for geographies to other categories. To recap the geographical strategy: 1) Twitter first creates a series of geographical Twitter accounts with a new Twitter name coding system that uses, say *, [...]

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A New Local Business Model for Twitter

By on January 3, 2011 in Breaking News, Hyperlocal, Local advertising, New business models, Twitter

Since Twitter is finding it difficult to create a bona fide business model based on its platform alone, they should look into developing broad new applications based on Twitter First, look at what Twitter does best: breaking news. The Twitter platform is natural for disseminating local news right down to the neighborhood level. Ev Williams [...]

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Twitter as Utility – the reason Twitter can’t identify the killer business model

By on November 18, 2010 in Twitter

“Twitter : One-to-many real time broadcast” from Mary Meeker, Web 2.0 presentation, November 16, 2010 Twitter has evolved into an efficient online broadcast media that it was destined to be. In fact, Twitter has become a broadcast platform akin to any communication media – i.e. radio or TV. It’s a utility. It’s the reason why [...]

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Twitter talks about real time advertising via @earlybird

By on August 2, 2010 in Advertising, Local advertising, Marketing, Twitter

Techcrunch posted this video interview in which Twitter product manager Shiva Rajaraman discusses how Twitter using its @earlybird couponing channel can work with brands to offer perishable deals on the fly (something we discussed last week): At first blush, Twitter faces three hurdles: @earlybird is positioned as another Groupon/LivingSocial/BuywithMe/etc., and couponing is becoming commoditized. So [...]

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Geolocation spurs the commercial social media

By on March 31, 2010 in Advertising, Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Social networking, Trends, Twitter

———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t [...]

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Hyperlocal Advertising Model using Twitter Couponing

By on March 7, 2010 in Advertising, Breaking News, Hyperlocal, Local advertising, New business models, Slideshows, Social Media, Twitter

Hyperlocal Advertising Model using Twitter Couponing View more presentations from Pat Kitano.

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Real time web moving too fast for mainstream media

By on February 16, 2010 in Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends, Twitter

The powerful launch of Google Buzz (Mashable | Google Buzz has completely changed the game) last week signals the arrival of the Real Time Web as a truly new media. It’s been well documented that Twitter has established itself a breaking news source. Google Buzz, Facebook and Twitter form a triumvirate channel for sourcing news [...]

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Being first to break local news has its rewards – eyeballs

By on February 9, 2010 in Breaking News, Hyperlocal, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends, Twitter

Based on the web statistics presented in the previous slideshow, I’ve been asked for reasons why breaking local news receives 15+ clickthroughs per tweet across Breaking News Network city sites. With a little analysis, we discovered that the Breaking News sites are generally the first to tweet out a newly published article from local news [...]

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