TWinfluence measures two degrees of separation to estimate the “reach” a Twitterer has within the Twitter universe by adding the number of degree-one followers to the exponentially higher number of degree-two followers ( see chart above) Twitter’s viral reach as personal brand management Twitter’s broadcast functionality and prolific messaging capabilities allows its users to become [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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