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Tag Archives: Tweetmeme

Being first to break local news has its rewards – eyeballs

on February 9, 2010

Based on the web statistics presented in the previous slideshow, I’ve been asked for reasons why breaking local news receives 15+ clickthroughs per tweet across Breaking News Network city sites. With a little analysis, we discovered that the Breaking News sites are generally the first to tweet out a newly published article from local news [...]

Twitter “Media Sites” Require Focused Non-Chatty Twitter Feeds

on May 11, 2009

Up to now, Twitter has consistently been used as a conversational tool by people who logged onto Twitter with their real names and identities. Only media outlets like @BBC and enterprises like @ComcastCares would “broadcast” professional-grade tweets and refrain from idle chat and the type of Twitter conversations that would be incomprehensible to its users. [...]

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Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.

I post all hyperlocal articles first on my "The Local Network" column on Street Fight, a hyperlocal business journal, and then archive these articles here on Media Transparent. I also contribute to Social Media Today, Daily Deal Media, The Customer Collective, and Quora.

I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.

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