Media Transparent » TimesOpen http://mediatransparent.com Media is the New Marketing Thu, 09 Sep 2010 06:59:08 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Technology and the Future of the Newspaper – Slideshow http://mediatransparent.com/2009/03/10/technology-and-the-future-of-the-newspaper-slideshow/ http://mediatransparent.com/2009/03/10/technology-and-the-future-of-the-newspaper-slideshow/#comments Wed, 11 Mar 2009 06:09:59 +0000 Pat Kitano http://mediatransparent.com/?p=285 TimesOpen Keynote: Technology and the Future of the Newspaper

Tim O’Reilly’s comprehensive slideshow makes several points about the accelerating speed and syndication of information:

  • The real time functionality of the new information distribution systems, elegantly demonstrated by Twitter, is critical to reporting.
  • Social Networks facilitate content distribution, and media brands power content credibility

A key function of a publishing brand is the bestowal of status by what you pay attention to

  • Advice to major brands like the New York Times: “build the platform and your customers and partners will build features before you do”. Note how the open source Twitter API spawned a riot of applications. The New York Times API, or other media brand APIs can potentially do the same thing – and leverage the content NYT creates and distributes.

Yes, I would like to see Tim’s narrative accompanying the keynote.

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