Tag Archives: socialmedia

10 steps towards a new austere Twitter

by on August 4, 2009 in Twitter

Up to now, Twitter culture has been about being social, not commercial. However, when one uses Twitter as a business tool, the initial social chit chat soon becomes tiresome (real estate agents, for example, have been counseled not to discuss real estate because it may position them too threatening as sales people). Business demands ROI, [...]

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Social media presence as the price of admission

Social media presence as the price of admission

by on July 23, 2009 in Mass Media, Social Media

image from: http://bit.ly/zqYhz The hype around social media is undeniable. The question is always: is it worth pursuing? Simply put, the social media is contributing to the sea change in how society interacts, and by extension, how business is conducted. Nobody can deny that we’re in an era of flux – economically, socially – and [...]

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