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Tag Archives: social network
It’s Not Who You Know, It’s Who Knows You

It’s Not Who You Know, It’s Who Knows You

Finding a job, sourcing a deal, selling a client, creating new business relationships – all these money making activities are essentially the same. One needs the same resources – the data, the social network and the business credibility – to manifest these opportunities. The social media has created a sea change in how relationships develop [...]

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Social Software Projects Often Fail without Purpose

Brett Rogers @Ecresystems sent me a Gartner article that intuitively explains the reasons why social networks sometimes don’t take off like Facebook: 1. Magnetic The purpose should draw people directly to participate, immediately appealing to the “What’s in it for me” characteristic. 2. Aligned Purpose should align with business value, that is the “What’s in [...]

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Tweetburner Demonstrates the Viral Power of Twitter

Tweetburner Demonstrates the Viral Power of Twitter

Twittered links are clicked. With about 1,000+ followers, my last five Tweets with links averaged 30 clicks, about 3% of total follower base. However, assume 20% are online at the time of the Tweet delivery (I’m guessing, this ClickZ study says in 2005 blog readers were online 23 hours per week, about 14%). Then, the [...]

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Proliferation of Feed-based Social Networks – Part 1

Proliferation of Feed-based Social Networks – Part 1

The real estate industry has been the most pragmatic in applying social media constructs – blogging and social networking – in order to develop lead generation systems for its professional practitioners. Real estate’s Active Rain continues to be the most active participatory social network devoted to a vertical. Its success spawned the recent introductions of [...]

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