Finding a job, sourcing a deal, selling a client, creating new business relationships – all these money making activities are essentially the same. One needs the same resources – the data, the social network and the business credibility – to manifest these opportunities. The social media has created a sea change in how relationships develop [...]
Twittered links are clicked. With about 1,000+ followers, my last five Tweets with links averaged 30 clicks, about 3% of total follower base. However, assume 20% are online at the time of the Tweet delivery (I’m guessing, this ClickZ study says in 2005 blog readers were online 23 hours per week, about 14%). Then, the [...]
The real estate industry has been the most pragmatic in applying social media constructs – blogging and social networking – in order to develop lead generation systems for its professional practitioners. Real estate’s Active Rain continues to be the most active participatory social network devoted to a vertical. Its success spawned the recent introductions of [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
© 2012 Media Transparent. All Rights Reserved.
Powered by WordPress. Designed by 