We see Twitter positioning itself as a local advertising platform: it’s simple to use, requires little time commitment to Tweet, and free. Here’s a guide for local merchants on how to use Twitter to reach their local audience: 1) How different local merchants should use Twitter 2) How to build a local Twitter consumer community [...]
Happy New Year! 1) 2008 Crushed the Old Media, 2009 will see New Business Models Two blog posts describe the destruction: From Editor & Publisher 12/30/08: No Bull: 2008 — The Year Newspaper Stocks Collapsed (h/t Inquisitr ) The statistics behind the collapse of newspaper stocks in 2008 are sobering as New Year’s Eve approaches: [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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