Tag Archives | Real Estate

Groupon for Real Estate

By Pat Kitano on March 24, 2011 in Breaking News, Hyperlocal, Local advertising, Real Estate, Social Commerce, Trends

Groupon-like deals can work for real estate, but not as a typical $10 for $20 worth of product purchase. Real estate can’t be sold as a 30% off purchase price item (although they certainly tried variations of this at California real estate investment clubs in 2005). Real estate marketing has generally relied on variations of [...]

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Media is the New Marketing – Slideshow

By Pat Kitano on September 8, 2009 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, Real Estate, Slideshows, Social Media, Trends

This slideshow is a presentation we’ll be making for the California Association of Realtors next month. Marketing local business services like real estate to a community is changing. Pushing to a community via drip email marketing and shopping cart advertisements is time consuming and frankly more intrusive to the recipient than broadcasting the same information [...]

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Leveraging Social Media Presence for Business

By Pat Kitano on March 25, 2009 in Economy, Marketing, New business models, Real Estate, Social Media, Transparency, Web tools

Having a social media presence attracts opportunities. Twitter in particular has introduced me to many people with common, shared business interests – they come out of the blue and we become close friends very quickly based on our business compatibility. Many “social media experts” promote consulting, or how to get rich quick schemes based on [...]

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The Media’s New Search for Content, Content, Content

By Pat Kitano on March 9, 2009 in Mass Media, Newspapers, Publishing, Real Estate, Social Media, Television, Trends

With media layoffs (McClatchy slashing 1,600 jobs today) and newspaper foldings becoming daily occurrences, editors no longer rely on sourcing stories from the decimated news rooms. They do what everybody else does – go online. News media still needs to cover core breaking news – economy, politics, editorial, disasters, sports, local coverage – for credibility [...]

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Leveraging the Social Graph for Business Referrals

By Pat Kitano on March 2, 2009 in Domus Consulting Group, Events, Facebook, Real Estate, Social Media, Social networking, Twitter, Webinars

For business purposes, the social graph creates an optimal referral network. As far as I know, no company has gotten into the national business of showing the myriad business networks – chambers of commerces, civic organizations like Lions club, even athletic leagues and churches – how to leverage social media for the business benefit of [...]

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The New Web 2.5 Opportunity: Create Media Hubs

By Pat Kitano on January 10, 2009 in Advertising, Celebrity, Marketing, Mass Media, New business models, Newspapers, Publishing, Real Estate, Social Media, Social networking, Sociology, Technology, Television, Twitter, YouTube

TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]

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“Breaking News” is a Mass Media Play

By Pat Kitano on December 10, 2008 in Blogging, Domus Consulting Group, Marketing, Mass Media, New business models, Newspapers, Publishing, Real Estate, Social Media, Social networking, Television, Transparency

The mass media – CNN, Marketwatch.com, NYT.com – all depend upon delivering “breaking news” relevant to their audience. It’s been that way since “Extra, Extra, Read all about it”. The “breaking news” play is evident in the institution blog world with properties like Engadget and Gizmodo warring to get the latest tech toy published first. [...]

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