by Pat Kitano on January 16, 2012 in Breaking News, Hyperlocal, Social Media, Trends
Last week at Inman Connect, a real estate technology conference, Jeff Jarvis discusses two ideas we believe in: 1) Real estate professionals can leverage their networks to become hyperlocal media resources. And by doing so, they benefit from building the community networks they need to source referrals for their real estate business. 2) Real estate [...]
by Pat Kitano on March 24, 2011 in Breaking News, Hyperlocal, Local advertising, Real Estate, Social Commerce, Trends
Groupon-like deals can work for real estate, but not as a typical $10 for $20 worth of product purchase. Real estate can’t be sold as a 30% off purchase price item (although they certainly tried variations of this at California real estate investment clubs in 2005). Real estate marketing has generally relied on variations of [...]
by Pat Kitano on January 3, 2010 in Events, Webinars
Happy New Year! Tomorrow there is a Virtual Real Estate Bar Camp produced by our friends at Real Estate Tomato. It’s a series of webinars that run throughout the day, I’ll be on at 3:00pm CA time. Register here. I’ll be discussing innovative community engagement strategies: Innovative Community Engagement Strategies View more presentations from Pat [...]
by Pat Kitano on October 5, 2009 in Marketing, Real Estate, Social Media, Trends
Real estate brokers and agents are an identifiable categorical group in the social media, everybody recognizes their presence talking shop or chatting up the local community. The industry’s relationship with the Internet has historically been mercenary; the principal reason for online presence, whether with a website in 2001, a blog in 2007 or a Facebook [...]
by Pat Kitano on March 25, 2009 in Economy, Marketing, New business models, Real Estate, Social Media, Transparency, Web tools
Having a social media presence attracts opportunities. Twitter in particular has introduced me to many people with common, shared business interests – they come out of the blue and we become close friends very quickly based on our business compatibility. Many “social media experts” promote consulting, or how to get rich quick schemes based on [...]
by Pat Kitano on March 9, 2009 in Mass Media, Newspapers, Publishing, Real Estate, Social Media, Television, Trends
With media layoffs (McClatchy slashing 1,600 jobs today) and newspaper foldings becoming daily occurrences, editors no longer rely on sourcing stories from the decimated news rooms. They do what everybody else does – go online. News media still needs to cover core breaking news – economy, politics, editorial, disasters, sports, local coverage – for credibility [...]
by Pat Kitano on March 2, 2009 in Domus Consulting Group, Events, Facebook, Real Estate, Social Media, Social networking, Twitter, Webinars
For business purposes, the social graph creates an optimal referral network. As far as I know, no company has gotten into the national business of showing the myriad business networks – chambers of commerces, civic organizations like Lions club, even athletic leagues and churches – how to leverage social media for the business benefit of [...]
by Pat Kitano on January 10, 2009 in Advertising, Celebrity, Marketing, Mass Media, New business models, Newspapers, Publishing, Real Estate, Social Media, Social networking, Sociology, Technology, Television, Twitter, YouTube
TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]
by Pat Kitano on December 10, 2008 in Blogging, Domus Consulting Group, Marketing, Mass Media, New business models, Newspapers, Publishing, Real Estate, Social Media, Social networking, Television, Transparency
The mass media – CNN, Marketwatch.com, NYT.com – all depend upon delivering “breaking news” relevant to their audience. It’s been that way since “Extra, Extra, Read all about it”. The “breaking news” play is evident in the institution blog world with properties like Engadget and Gizmodo warring to get the latest tech toy published first. [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
