Anybody listening or watching the mass media knows that the media Twitter handle – at San Francisco’s KCBS, it’s @KCBSnews – are replacing 800 #s and SMS as the preferred form of corporate contact. The reasons are obvious: Twitter handles are easy to remember. Twitter handles reinforce branding. Twitter is real time like an 800 [...]
Earlier this month, Jeremiah Owyang compiled a unique list of “sponsored conversations” that are taking root as the social media and advertising become intertwined. Up to now, that intersection has taken the traditional form of banner ads on blog sites. Not revolutionary. WSJ’s Technology blog reports how Disney has hired @SavvyAuntie (Melanie Notkin) to Twitter [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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