Tag Archives | patch.com

Five reasons why traditional media advertising revenue is sloping towards zero

By on September 12, 2011 in Advertising, Hyperlocal, Local advertising, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends

Journalists continue to search for a viable business model that supports online hyperlocal publications, but they won’t ever reach the threshold of revenues to maintain operations if they rely solely on traditional advertising fees from local merchants. That doesn’t mean local advertising is also poised to fall off a cliff. On the contrary, BIA/Kelsey states [...]

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Hyperlocal media as a free community service could disrupt advertising models

By on July 7, 2011 in Advertising, Breaking News, Hyperlocal, Local advertising, New business models, Newspapers, Publishing, Social Media, Trends

The classic, and perhaps only business model supporting hyperlocal journalistic efforts like Patch.com and other local media is local advertising. On StreetFightMag.com last week, Ted Mann, Digital Development Director for Gannett NJ, discusses why Gannett’s hyperlocal experiment InJersey.com failed. The main and obvious reason is simply local advertising cannot adequately cover expenses. So… What if [...]

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