President Obama staged an 80-minute interactive town hall meeting this morning at 11:30 EDT. In the span of an hour or so, he received 92,000 questions online, from which 3.6 million votes were cast voting up/down those questions. Idea: his administration should create a “White House Connect” application based on a white label Google Friend [...]
I sometimes ruminate over new concepts for 24 hours to figure out their implications rather than jot down a quick “yowza” blog post. CNN.com and Facebook’s integrated coverage of the Obama Inaugural yesterday was striking because it was the first time I saw all my Facebook friends come to life in a unified, mostly coherent [...]
YouTube has huge media advantages over mainstream media: It’s free. Buying airtime is way expensive. It has global reach. Airtime only reaches a regional broadcast area. It’s viral. Anybody can embed YouTube messages like I’ve done. It’s time to call YouTube the uber-network, it transcends TV and cable. Barack Obama has endorsed it for his [...]
One Presidential debate should be hosted on Comedy Central and start off with comedic monologues. Humor puts some of the peripheral issues like comparing McCain to Bush in context much better than just trying to explain it seriously. John McCain turns out to be an excellent non-angry and gracious comedian, revealing a sympathetic character that [...]
CNN reports that 2/3 of the public don’t want to see another debate. After #3, I don’t either because the rhetoric unceremoniously petrified into refrains of “McCain is Bush” and “Obama will raise taxes”. The debate reactions are more transparent with real time polling on CNN by their pundits and by commentary from Election Twitter [...]
The verticalization of Twitter continues, as it should. Twitter can be too broad population to effectively filter out vertical conversations. Micro-blogging is the best medium at this time to aggregate user generated conversations along topics. Election.Twitter is a simple application but provides a hyper-real time view on the mood of the political nation. The mainstream [...]
LA Times reports the Obama campaign has confirmed an announcement for VP and plans to distribute his choice by email and text message. Of course, they encourage the public to join their network for updates by submitting their contact information, which will get them on Obama’s drip email marketing list, complete with donation appeals. The [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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