Based on the web statistics presented in the previous slideshow, I’ve been asked for reasons why breaking local news receives 15+ clickthroughs per tweet across Breaking News Network city sites. With a little analysis, we discovered that the Breaking News sites are generally the first to tweet out a newly published article from local news [...]
Big media investment into hyperlocal media properties continues with CNN’s partial investment in Outside.in as reported at Paid Content.org. CNN likely plans to leverage Outside.in content to develop local aggregated news for CNN Local editions. My first thought is why does CNN need a content aggregation service when they can do essentially the same thing [...]
Google Fast Flip launched today to uniformly good reviews because this is an application that should have existed even ten years ago. It’s like a magazine rack display of major press that uses the “like” feature to push the more popular articles up. So why didn’t the packaging of news into a virtual rackspace take [...]
The news media is now figuring out that their viewers/readers want to participate in conversations with them for the same reason Letters to the Editor was important to print newspaper. Simply put, viewers just like to see their name and viewpoints pop up on a news website. More important, news organizations want to continue to [...]
News media organizations derive close to 100% of their revenues from advertising or some form of it. With the traditional spot ad business drying up, news media can’t just report the news, broadcast Viagra ads, and leave for the day at 11:30 in a limo as they have always done. They now need to demonstrate [...]
I always had this notion that if Twitter could embed videos, it would do three things: Become a full fledged broadcast media. Now Twitter “channels” can be created. As a true broadcast media, TV news organizations would jump all over this by embedding their video stories for distribution and publicity. This would position Twitter as [...]
FIRST, WHY ARE THERE NO NEWS PRODUCERS ON TWITTER? Twellow is the best application to find Twitterers grouped by occupation. I perused through the News category – noted a lot of freelancing journalists and some reporters, but no news producers or editors. Twitter makes it easy for a community to tip the news media News [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
© 2012 Media Transparent. All Rights Reserved.
Powered by WordPress. Designed by 