Check Facebook’s new “hybrid” news feed. You’ll see your friends, especially those well-liked baby and pet pictures posts. But you won’t see very many brands you once saw, particularly those that link to news, information, pictures and video. I myself subscribe to lots of media, and they have all disappeared from the feed.

The issue is being addressed at Facebook’s developer forum: Bugs - New news feed doesn’t show posts with pictures or links in them

Sure I like my friends’ pet pictures, but I now rely much more heavily on Google+ and Twitter for substantive conversations on and discovery of non-personal topics I’m interested in. Furthermore, there is no reason for any brand to advertise on Facebook because if they capture a “like”, that reader will eventually disappear because they won’t be able to see that brand’s future Facebook feeds.

I’m surprised at the lack of conversation about this issue because Facebook is alienating the commercial brands that are its customer base.

I have been discussing over the past half year a new paradigm for capturing committed loyal readership to websites using “Breaking News”. Consumers contemplating any major financial transaction based activity – real estate, securities, cars, even retail – need continual flow of real time news to evaluate when to pull the trigger on the transaction. They need a ticker tape to make intelligent decisions.

It’s natural for any company providing transaction based services to add relevant news feeds to serve their customers. Better yet, leverage the social media and get employees and partners of the company to contribute to breaking news.

Financial services

Financial services giant Fidelity just turned on their news feeds (h/t to Paul Kedrosky ). To make the feeds more compelling, they should update regularly and position themselves as proxy to Yahoo Finance, Marketwatch and Bloomberg to their clients.

Financial services giant ). To make the feeds more compelling, they should update regularly and position themselves as proxy to Yahooggggggggggggggggg Finance, Marketwatch and Bloomberg to their clients.gggggggggggggggggggggggggggggggggggggggggggggggggg

Real estate

Real estate is now hitting a turning point with the Fed/Treasury pushing mortgage rates down. Consumers need real time updates on their local markets to make an intelligent transaction decision. Homescopes is the first real estate site to “broadcast” local breaking news for the San Francisco Bay Area housing markets. I discuss Homescopes in detail at sister site Transparent Real Estate.

Real estate is now hitting a turning point with the Fed/Treasury pushing mortgage rates down. Consumers need real time updates on their local markets to make an intelligent transaction decision

Enterprises

Our company, Domus Consulting Group, is developing news feed systems (we call it the Social Broadcasting System ) for enterprises (it’s free!). We coach employees in using the System to distribute breaking news about their company and industry via the social media. We do this via our web conference based Social Media Marketing Workshops. You can find more information about our workshops from various participants’ blog posts, and see the Twitter based discussions here. You can register here or contact me.

Related articles:

Real estate brokerage sites and broadcast media
The social media system
How micro-blogging will affect blogging
The new broadcasting real estate website (slideshow)
The new broadcasting brokerage website (text version)
Creating the conversational web (slideshow)
The Social Broadcasting System ( a kind of white paper)