Media Transparent

Tag Archives: New York Times

The Hyperlocal Advertising Business Model – an Illusion?

by Pat Kitano on August 17, 2009 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, New business models, Social Media, Trends, Twitter

Fast Company’s Michael Gluckstadt’s article “Can Anyone Tap the $100 Billion Potential of Hyperlocal News?” points out the problems when a national advertiser like the New York Times, or local news aggregators like CitySearch, Topix or Outside.In developing “community” try to build a sticky hyperlocal website. Answer: there is little incentive for anybody in the [...]

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Technology and the Future of the Newspaper – Slideshow

by Pat Kitano on March 10, 2009 in Mass Media, Newspapers, Publishing, Slideshows, Social Media, Technology

TimesOpen Keynote: Technology and the Future of the Newspaper View more presentations from Tim O’reilly. Tim O’Reilly’s comprehensive slideshow makes several points about the accelerating speed and syndication of information: The real time functionality of the new information distribution systems, elegantly demonstrated by Twitter, is critical to reporting. Social Networks facilitate content distribution, and media [...]

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The Decline of Reading

by Pat Kitano on February 8, 2009 in Advertising, Mass Media, Newspapers, Publishing, Sociology, Technology, Television, Trends, YouTube

Why are print newspapers shutting down presses, and book publishers decrying where their readers went? Today’s NY Times essentially says this: (Charts, of course, not based on actual statistics; for descriptive purposes only) Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can [...]

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Media’s Business Model Inertia

by Pat Kitano on February 1, 2009 in Advertising, Marketing, Mass Media, New business models, Newspapers, Publishing, Television

Web 2.0 hasn’t demonstrated any viable media business models beyond advertising. The dilemma is advertising is the print media’s business model, and publishers have been hesitant to cannibalize their 1.0 advertisers by moving them to the less profitable 2.0 platform. Mitch Joel at Twist Image pens a fine article about the newspapers’ inertia to progress [...]

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Does Advertising Really Work?

by Pat Kitano on December 20, 2008 in Advertising, Mass Media

With the recession forcing companies to rejigger their marketing budgets, mainstream media advertising must begin to support an ROI.The NY Times’ media blogger Virginia Heffernan weighs in on the industries that spend the biggest proportion of their revenue on advertising: Spending the Greatest Percentage of Total Revenues on Advertising Over the Last 12 Months Industries [...]

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Mainstream Media as News Aggregator

by Pat Kitano on October 12, 2008 in Slideshows, Social Media, Twitter

New York Times states Mainstream Media News Outlets Start Linking to Other Sites. It’s a portal strategy to leverage their print and TV brand names, and keep them relevant as comprehensive news sources. The advent of Web 2.0 news aggregation communities like mainstay Digg and Social Median have legitimized news aggregation and sharing across a [...]

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