by Pat Kitano on September 20, 2009 in Mass Media, New business models, Social Media, Television, Trends
GigaOm features an article by Joshua Auerbach “New Media Demands a News Media Company“. His conclusions mirror what we’ve been thinking: 1. Creative / experimental media development will become business drivers Media is entering a stage where the new media development of media properties will differentiate successful companies. As media technologies and the social media [...]
by Pat Kitano on August 20, 2009 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, New business models, Publishing, Real Estate, Social Media, Trends
In his updates from the CUNY New Business Models for News forum in Aspen, Jeff Jarvis discusses how a Salt Lake City newspaper acquired a real estate agency in order to sell houses as an alternative commercial venture. Also here at Aspen, I was amazed and impressed to hear newspaper owner Dean Singleton tell some [...]
by Pat Kitano on March 9, 2009 in Mass Media, Newspapers, Publishing, Real Estate, Social Media, Television, Trends
With media layoffs (McClatchy slashing 1,600 jobs today) and newspaper foldings becoming daily occurrences, editors no longer rely on sourcing stories from the decimated news rooms. They do what everybody else does – go online. News media still needs to cover core breaking news – economy, politics, editorial, disasters, sports, local coverage – for credibility [...]
by Pat Kitano on September 21, 2008 in Advertising, Marketing, Slideshows, Social Media, Technology, Twitter
Returning from BlogWorld with a social media marketing system embedded in my brain. Although I follow how Zappos uses Twitter to engage their customers, I was impressed hearing the whole Zappos story from ceo Tony Hsieh. Person Tony Hsieh Right click for SmartMenu shortcuts Ten Steps to Successful Marketing via the Social Media View SlideShare [...]
by Pat Kitano on August 19, 2008 in Mass Media, Slideshows, Sociology
The Shock of the New Societal Transparency View SlideShare presentation or Upload your own. (tags: mediatransparent socialmedia)
by Pat Kitano on August 5, 2008 in Celebrity, Mass Media, Politics, YouTube
1959 was the first TV election with the Kennedy-Nixon debates. Paris Hilton has just become iconic this election… demonstrating that a dubious, accidental celebrity can instantly transform her brand with a smart timely YouTube video in response to a McCain commercial: Watch this 2008 election and see how the social media begins to infiltrate the [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
