Big media investment into hyperlocal media properties continues with CNN’s partial investment in Outside.in as reported at Paid Content.org. CNN likely plans to leverage Outside.in content to develop local aggregated news for CNN Local editions. My first thought is why does CNN need a content aggregation service when they can do essentially the same thing [...]
The surprise announcement of Alaska Governor Sarah Palin as the Republican VP candidate highlights the relevancy of different media in reporting breaking news: 1. Twitter breaks the news 2. Concurrently, TV news – MSNBC, CNN, CNBC – gathers initial pundit reactions that generally mirror the Twitter feeds. The online business news sites also report the [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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