The Breaking News Network was awarded Most Innovative Media 2009 by Inman News this morning. Everybody has been asking us – why is the Breaking News Network innovative? Breaking News sites like Breaking San Francisco News aggregate the best Twitter feeds in a city. They filter the Twitter experience so you’re not seeing the noise. [...]
Anybody listening or watching the mass media knows that the media Twitter handle – at San Francisco’s KCBS, it’s @KCBSnews – are replacing 800 #s and SMS as the preferred form of corporate contact. The reasons are obvious: Twitter handles are easy to remember. Twitter handles reinforce branding. Twitter is real time like an 800 [...]
The venerable NYTimes unveils TimesWire tomorrow in its attempt to “real time” its reporting. New articles are fed into TimesWire as soon as it’s published, but the stream of articles is slower than a ticker tape. I think it needs to open up to other journalistic sources to create a compelling stream of news and [...]
The news media is now figuring out that their viewers/readers want to participate in conversations with them for the same reason Letters to the Editor was important to print newspaper. Simply put, viewers just like to see their name and viewpoints pop up on a news website. More important, news organizations want to continue to [...]
News media organizations derive close to 100% of their revenues from advertising or some form of it. With the traditional spot ad business drying up, news media can’t just report the news, broadcast Viagra ads, and leave for the day at 11:30 in a limo as they have always done. They now need to demonstrate [...]
TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-generated content was the New New Thing when it first appeared refreshingly on blogs (in 2002 blogs were being [...]
A quick graph to show how the topic of Media Transparent – media – makes for more popular, entertaining copy than the topic of Transparent Real Estate – real estate. It took only a few months. Thank you for reading both.
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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