Tag Archives | Media

Six trends impacting hyperlocal in 2012

By on December 24, 2011 in Hyperlocal, Local advertising, New business models, Social Media, Trends

Here are six trends in 2012 that will impact hyperlocal media and business models. This was originally published at Street Fight last week. 1. Cross platform conversations Livefyre and Disqus show glimpses of how conversations can move from Facebook and Twitter to online media and blog commentary. Local conversations happening on social media, especially Facebook, [...]

Comments { 0 }

Five reasons why traditional media advertising revenue is sloping towards zero

By on September 12, 2011 in Advertising, Hyperlocal, Local advertising, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends

Journalists continue to search for a viable business model that supports online hyperlocal publications, but they won’t ever reach the threshold of revenues to maintain operations if they rely solely on traditional advertising fees from local merchants. That doesn’t mean local advertising is also poised to fall off a cliff. On the contrary, BIA/Kelsey states [...]

Comments { 1 }

Facebook Places – the ocean where all tributaries flow

By on August 18, 2010 in Facebook, Local advertising

The long awaited announcement of Facebook Places this afternoon sure was anticlimactic. The “Check-in” is now institutionalized, and the masses of 500,000,000+ Facebook members can now enjoy what 2 million Foursquare members have been doing. But that was what was expected; the gorilla just tossed its hat into the ring. The main function Facebook brings [...]

Comments { 2 }

Geolocation spurs the commercial social media

By on March 31, 2010 in Advertising, Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Social networking, Trends, Twitter

———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t [...]

Comments { 6 }

The sea change in brand management within the social media

By on January 20, 2010 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, New business models, Slideshows, Social Media, Trends

The title of this blog post took me a long time to figure out, and it still seems a bit off. Simply put, the social media rewards value and service, and devalues self promotion and advertising. Up to now, most social media marketing methods simply wrap traditional push marketing methods into a new package. Facebook [...]

Comments { 3 }

Personal broadcast channels – the future of TV

By on December 20, 2009 in Mass Media, Trends, Web tools, YouTube

Comcast’s purchase of TV network NBC and movie studio Universal seems backwards to older media veterans who remember the ascent of upstart cable versus the powerful Big 3 TV networks in the 70′s/80′s. It proves that media itself has become a commodity to be digested across a panoply of distribution channels. It just so happens [...]

Comments { 3 }

Outside.in adds $7 million Series B funding

By on December 7, 2009 in Hyperlocal, Mass Media, Newspapers, Social Media

Big media investment into hyperlocal media properties continues with CNN’s partial investment in Outside.in as reported at Paid Content.org. CNN likely plans to leverage Outside.in content to develop local aggregated news for CNN Local editions. My first thought is why does CNN need a content aggregation service when they can do essentially the same thing [...]

Comments { 4 }

Google Fast Flip – Why didn’t this exist before?

By on September 14, 2009 in Mass Media, Newspapers, Publishing, Trends, Web tools

Google Fast Flip launched today to uniformly good reviews because this is an application that should have existed even ten years ago. It’s like a magazine rack display of major press that uses the “like” feature to push the more popular articles up. So why didn’t the packaging of news into a virtual rackspace take [...]

Comments { 0 }

Media is the New Marketing – Slideshow

By on September 8, 2009 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, Real Estate, Slideshows, Social Media, Trends

This slideshow is a presentation we’ll be making for the California Association of Realtors next month. Marketing local business services like real estate to a community is changing. Pushing to a community via drip email marketing and shopping cart advertisements is time consuming and frankly more intrusive to the recipient than broadcasting the same information [...]

Comments { 0 }

Media is the New Marketing

By on August 25, 2009 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Publishing, Social Media, Trends

When I started Media Transparent one year ago, I used the tagline: “How the Social Media Converges with Mass Media”. This summer, I believe the Social Media has indeed become a Mass Media play, so now I’m changing the tagline to reflect the next movement in social media: “Media is the New Marketing”. McLuhan’s 1960′s [...]

Comments { 1 }