New York Times states Mainstream Media News Outlets Start Linking to Other Sites. It’s a portal strategy to leverage their print and TV brand names, and keep them relevant as comprehensive news sources. The advent of Web 2.0 news aggregation communities like mainstay Digg and Social Median have legitimized news aggregation and sharing across a [...]
Link to SNL Video of Tina Fey as Sarah Palin 10/4/08 We Westcoasters get a full three hours of excellent Tina Fey reviews on Twitter before SNL airs in California… What NBC should do: Start advertising your shows in real time with scrolling Twitter quotes in a :15 second spot. I’m certainly tuning in.
This will happen soon in the mainstream media…
I’m experiment with Social Median, a social news network that automatically tracks mainstream media news articles based on topic. Social Median’s Wall Street Network is tracking evolving news stories around today’s extraordinary events surrounding the Lehman bankruptcy, the BofA/Merrill deal and insurance giant AIG’s plunge. The expectation of Social Median is to create micro-conversations around [...]
The surprise announcement of Alaska Governor Sarah Palin as the Republican VP candidate highlights the relevancy of different media in reporting breaking news: 1. Twitter breaks the news 2. Concurrently, TV news – MSNBC, CNN, CNBC – gathers initial pundit reactions that generally mirror the Twitter feeds. The online business news sites also report the [...]
Mass Media – Marketwatch, NYT, USA Today – publishes articles and can be deluged with thousands of comments. The first twenty or so distill the various viewpoints of an article, and ploughing through the rest of them becomes senseless, like walking through a comments graveyard. Voting up/down comments can filter the more significant ones, and [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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