Tag Archives | Mass Media

Personal broadcast channels – the future of TV

By on December 20, 2009 in Mass Media, Trends, Web tools, YouTube

Comcast’s purchase of TV network NBC and movie studio Universal seems backwards to older media veterans who remember the ascent of upstart cable versus the powerful Big 3 TV networks in the 70′s/80′s. It proves that media itself has become a commodity to be digested across a panoply of distribution channels. It just so happens [...]

Comments { 3 }

Media Predictions for 2010

By on December 13, 2009 in Advertising, Breaking News, Celebrity, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends, Webinars

1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]

Comments { 23 }

Tiger Woods and Tipping Point Media

By on December 10, 2009 in Celebrity, Marketing, Mass Media, Social Media, Transparency

The chronicles of Tiger continue daily with the Mistress countdowns and porn star exposés that are contributing to the collapsing public opinion of a global sports icon. The financial impact hits whole industries – the PGA, Tiger’s sponsors, and the TV networks all relied on Tiger as the drawing card. This is a case of [...]

Comments { 1 }

TV returns to live broadcasting 50′s style with Jay Leno

By on September 9, 2009 in Celebrity, Mass Media, Social Media, Sociology, Television, Trends

This week’s Time declares on its front cover ” Jay Leno is the Future of TV”. By parading Jay’s new show at 10:00 to compete with expensively produced dramas like CSI: Miami and other scripted shows, NBC is beta testing whether live content will be as attractive as or more cost effective than canned content. [...]

Comments { 0 }

Can hyperlocal news build a scalable national biz model? If so, what about the mom & pops?

By on September 1, 2009 in Advertising, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends

Witnessing the Consolidation of Hyperlocal News into Media Companies Examiner.com has accumulated 15,000 contributors nationally in developing a citizen journalist task force, and today announces the addition of NowPublic’s global citizen reporting staff. Consolidation of hyperlocal news reporting by media groups like Examiner.com,  CNN iReports, MSNBC (recently acquired Everyblock), and AOL’s Patch, together with the [...]

Comments { 0 }

Social media presence as the price of admission

By on July 23, 2009 in Mass Media, Social Media

image from: http://bit.ly/zqYhz The hype around social media is undeniable. The question is always: is it worth pursuing? Simply put, the social media is contributing to the sea change in how society interacts, and by extension, how business is conducted. Nobody can deny that we’re in an era of flux – economically, socially – and [...]

Comments { 0 }

The Breaking News Network

By on April 25, 2009 in Advertising, Breaking News, Domus Consulting Group, Hyperlocal, Marketing, New business models, Publishing, Real Estate, Social Media, Trends, Twitter, Web tools

The Domus Breaking News Network is an initiative by the Domus Consulting Group to create new online media to broadcast real time information. The emergence of social media applications like Twitter that provide instantaneous ways to broadcast and communicate any kind of news is changing the way people digest information. For example, advertising as a [...]

Comments { 8 }

Disintermediation of the Media Celebrities

By on February 10, 2009 in Mass Media, Television, Trends

Media celebrities, from on-air personnel to executives, reaped the high salaried rewards of a high margin business model based on promoting “air” time. Marketwatch’s Jon Friedman suggests that the CNBC decision to part ways with ex-news chief Jonathan Wald reflects the new budget reality predicated by the slow decline of the broadcast media combined with [...]

Comments { 0 }

Introducing a Social Media System for News Organizations (Free!)

By on January 26, 2009 in Domus Consulting Group, Marketing, Mass Media, New business models, Newspapers, Publishing, Social Media, Technology, Television, Webinars

Few news media companies know how to effectively develop their social media resources; they still hide behind their call letters or mastheads and broadcast one way. Citizen journalists – in effect, the masses – are the closest to breaking news events and stories, so tapping into the social media is becoming the key to real [...]

Comments { 3 }

The Larger Meaning of CNN.com / Facebook Collaboration

By on January 21, 2009 in Events, Facebook, Mass Media, Politics, Social Media, Television, Twitter

I sometimes ruminate over new concepts for 24 hours to figure out their implications rather than jot down a quick “yowza” blog post. CNN.com and Facebook’s integrated coverage of the Obama Inaugural yesterday was striking because it was the first time I saw all my Facebook friends come to life in a unified, mostly coherent [...]

Comments { 1 }