by Pat Kitano on December 20, 2009 in Mass Media, Trends, Web tools, YouTube
Comcast’s purchase of TV network NBC and movie studio Universal seems backwards to older media veterans who remember the ascent of upstart cable versus the powerful Big 3 TV networks in the 70′s/80′s. It proves that media itself has become a commodity to be digested across a panoply of distribution channels. It just so happens [...]
by Pat Kitano on December 13, 2009 in Advertising, Breaking News, Celebrity, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends, Webinars
1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
by Pat Kitano on December 10, 2009 in Celebrity, Marketing, Mass Media, Social Media, Transparency
The chronicles of Tiger continue daily with the Mistress countdowns and porn star exposés that are contributing to the collapsing public opinion of a global sports icon. The financial impact hits whole industries – the PGA, Tiger’s sponsors, and the TV networks all relied on Tiger as the drawing card. This is a case of [...]
by Pat Kitano on September 9, 2009 in Celebrity, Mass Media, Social Media, Sociology, Television, Trends
This week’s Time declares on its front cover ” Jay Leno is the Future of TV”. By parading Jay’s new show at 10:00 to compete with expensively produced dramas like CSI: Miami and other scripted shows, NBC is beta testing whether live content will be as attractive as or more cost effective than canned content. [...]
by Pat Kitano on September 1, 2009 in Advertising, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends
Witnessing the Consolidation of Hyperlocal News into Media Companies Examiner.com has accumulated 15,000 contributors nationally in developing a citizen journalist task force, and today announces the addition of NowPublic’s global citizen reporting staff. Consolidation of hyperlocal news reporting by media groups like Examiner.com, CNN iReports, MSNBC (recently acquired Everyblock), and AOL’s Patch, together with the [...]
by Pat Kitano on July 23, 2009 in Mass Media, Social Media
image from: http://bit.ly/zqYhz The hype around social media is undeniable. The question is always: is it worth pursuing? Simply put, the social media is contributing to the sea change in how society interacts, and by extension, how business is conducted. Nobody can deny that we’re in an era of flux – economically, socially – and [...]
by Pat Kitano on April 25, 2009 in Advertising, Breaking News, Domus Consulting Group, Hyperlocal, Marketing, New business models, Publishing, Real Estate, Social Media, Trends, Twitter, Web tools
The Domus Breaking News Network is an initiative by the Domus Consulting Group to create new online media to broadcast real time information. The emergence of social media applications like Twitter that provide instantaneous ways to broadcast and communicate any kind of news is changing the way people digest information. For example, advertising as a [...]
by Pat Kitano on February 10, 2009 in Mass Media, Television, Trends
Media celebrities, from on-air personnel to executives, reaped the high salaried rewards of a high margin business model based on promoting “air” time. Marketwatch’s Jon Friedman suggests that the CNBC decision to part ways with ex-news chief Jonathan Wald reflects the new budget reality predicated by the slow decline of the broadcast media combined with [...]
by Pat Kitano on January 26, 2009 in Domus Consulting Group, Marketing, Mass Media, New business models, Newspapers, Publishing, Social Media, Technology, Television, Webinars
Few news media companies know how to effectively develop their social media resources; they still hide behind their call letters or mastheads and broadcast one way. Citizen journalists – in effect, the masses – are the closest to breaking news events and stories, so tapping into the social media is becoming the key to real [...]
by Pat Kitano on January 21, 2009 in Events, Facebook, Mass Media, Politics, Social Media, Television, Twitter
I sometimes ruminate over new concepts for 24 hours to figure out their implications rather than jot down a quick “yowza” blog post. CNN.com and Facebook’s integrated coverage of the Obama Inaugural yesterday was striking because it was the first time I saw all my Facebook friends come to life in a unified, mostly coherent [...]