Comcast’s purchase of TV network NBC and movie studio Universal seems backwards to older media veterans who remember the ascent of upstart cable versus the powerful Big 3 TV networks in the 70′s/80′s. It proves that media itself has become a commodity to be digested across a panoply of distribution channels. It just so happens [...]
1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
The chronicles of Tiger continue daily with the Mistress countdowns and porn star exposés that are contributing to the collapsing public opinion of a global sports icon. The financial impact hits whole industries – the PGA, Tiger’s sponsors, and the TV networks all relied on Tiger as the drawing card. This is a case of [...]
This week’s Time declares on its front cover ” Jay Leno is the Future of TV”. By parading Jay’s new show at 10:00 to compete with expensively produced dramas like CSI: Miami and other scripted shows, NBC is beta testing whether live content will be as attractive as or more cost effective than canned content. [...]
Witnessing the Consolidation of Hyperlocal News into Media Companies Examiner.com has accumulated 15,000 contributors nationally in developing a citizen journalist task force, and today announces the addition of NowPublic’s global citizen reporting staff. Consolidation of hyperlocal news reporting by media groups like Examiner.com, CNN iReports, MSNBC (recently acquired Everyblock), and AOL’s Patch, together with the [...]
image from: http://bit.ly/zqYhz The hype around social media is undeniable. The question is always: is it worth pursuing? Simply put, the social media is contributing to the sea change in how society interacts, and by extension, how business is conducted. Nobody can deny that we’re in an era of flux – economically, socially – and [...]
The Domus Breaking News Network is an initiative by the Domus Consulting Group to create new online media to broadcast real time information. The emergence of social media applications like Twitter that provide instantaneous ways to broadcast and communicate any kind of news is changing the way people digest information. For example, advertising as a [...]
Media celebrities, from on-air personnel to executives, reaped the high salaried rewards of a high margin business model based on promoting “air” time. Marketwatch’s Jon Friedman suggests that the CNBC decision to part ways with ex-news chief Jonathan Wald reflects the new budget reality predicated by the slow decline of the broadcast media combined with [...]
I sometimes ruminate over new concepts for 24 hours to figure out their implications rather than jot down a quick “yowza” blog post. CNN.com and Facebook’s integrated coverage of the Obama Inaugural yesterday was striking because it was the first time I saw all my Facebook friends come to life in a unified, mostly coherent [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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