New York Times states Mainstream Media News Outlets Start Linking to Other Sites. It’s a portal strategy to leverage their print and TV brand names, and keep them relevant as comprehensive news sources. The advent of Web 2.0 news aggregation communities like mainstay Digg and Social Median have legitimized news aggregation and sharing across a [...]
I’m experiment with Social Median, a social news network that automatically tracks mainstream media news articles based on topic. Social Median’s Wall Street Network is tracking evolving news stories around today’s extraordinary events surrounding the Lehman bankruptcy, the BofA/Merrill deal and insurance giant AIG’s plunge. The expectation of Social Median is to create micro-conversations around [...]
Mass Media – Marketwatch, NYT, USA Today – publishes articles and can be deluged with thousands of comments. The first twenty or so distill the various viewpoints of an article, and ploughing through the rest of them becomes senseless, like walking through a comments graveyard. Voting up/down comments can filter the more significant ones, and [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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