Tag Archives: Marketing
Local Couponing Aggregation and What’s Next

Local Couponing Aggregation and What’s Next

by on May 18, 2010 in Advertising, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends, Web tools

Thanks to the growing buzz of local couponers Groupon and its cohorts, consumers are being exposed to and adopting the deep discount coupon opportunities in their neighborhoods. The next step in the evolution of local coupon advertising is aggregating all the coupons and displaying them in lists and on maps. The one stop shop approach [...]

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The sea change in brand management within the social media

by on January 20, 2010 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, New business models, Slideshows, Social Media, Trends

The title of this blog post took me a long time to figure out, and it still seems a bit off. Simply put, the social media rewards value and service, and devalues self promotion and advertising. Up to now, most social media marketing methods simply wrap traditional push marketing methods into a new package. Facebook [...]

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Media Predictions for 2010

Media Predictions for 2010

by on December 13, 2009 in Advertising, Breaking News, Celebrity, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends, Webinars

1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]

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Media is the New Marketing – Slideshow

by on September 8, 2009 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, Real Estate, Slideshows, Social Media, Trends

This slideshow is a presentation we’ll be making for the California Association of Realtors next month. Marketing local business services like real estate to a community is changing. Pushing to a community via drip email marketing and shopping cart advertisements is time consuming and frankly more intrusive to the recipient than broadcasting the same information [...]

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This is not a Facebook Fan Page

by on March 4, 2009 in Facebook, Social Media

I’ve never seen the true utility of having a Facebook Fan Page unless you’re Britney Spears. They were static entities that listed pictures of fans, and had very little useful or real conversation around the fan subject. There was no place on the Fan Page for the fan subject, whether a celebrity, a company or [...]

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Skittles’ Social Media Experiment is a Raging Success!

Skittles’ Social Media Experiment is a Raging Success!

by on March 3, 2009 in Advertising, Facebook, Marketing, Social Media, Trends, Twitter

Yesterday Mashable reported Skittles new website had a prominent Twitter search engine page that monitors the word “Skittles”: Then today, Mashable reports that the Twitter feed for Skittles became offensive (http://i42.tinypic.com/295cya9.png), and they switch the top page over to Facebook: CONCLUSION: Skittles is a simple candy product, you either like it or you don’t. This [...]

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Ten Steps to Successful Marketing via the Social Media

Ten Steps to Successful Marketing via the Social Media

by on September 21, 2008 in Advertising, Marketing, Slideshows, Social Media, Technology, Twitter

Returning from BlogWorld with a social media marketing system embedded in my brain. Although I follow how Zappos uses Twitter to engage their customers, I was impressed hearing the whole Zappos story from ceo Tony Hsieh. Person Tony Hsieh Right click for SmartMenu shortcuts Ten Steps to Successful Marketing via the Social Media View SlideShare [...]

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