by Pat Kitano on March 19, 2011 in Hyperlocal, Local advertising, Social Commerce, Trends
On Media Transparent last October, I explored the idea of real time deals, which requires consumption of a daily deal within a limited time frame. Merchants with perishable products – seats at a restaurant, theaters, hotel rooms, airlines – want a deals system that quickly and efficiently fills excess inventory, especially at a moment’s notice. [...]
by Pat Kitano on December 29, 2010 in Advertising, Hyperlocal, Local advertising, Social Commerce, Social Media, Trends
Yesterday’s news of Groupon’s massive $950 million financing round wasn’t unexpected, and just confirms their intent to build a sales army to dominate SMB business in the same way Yellow Pages held sway over local advertisers in the 20th Century. Morgan Brown explains the new Groupon strategy well: Groupon knows that in order to grow [...]
by Pat Kitano on March 31, 2010 in Advertising, Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Social networking, Trends, Twitter
———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t [...]
by Pat Kitano on December 9, 2009 in Advertising, Hyperlocal, Local advertising, New business models, Trends, Twitter, Web tools
We’ve often discussed how Twitter is positioned to become a hyperlocal advertising platform. 140-character sound bite based ad messages, particularly consumer friendly coupon and discount deals, can be targeted to a community and it’s free. Here are three new examples of Twitter based local advertising models: 1) Mashable introduced Postabon yesterday. Simplicity is the key to [...]
by Pat Kitano on August 17, 2009 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, New business models, Social Media, Trends, Twitter
Fast Company’s Michael Gluckstadt’s article “Can Anyone Tap the $100 Billion Potential of Hyperlocal News?” points out the problems when a national advertiser like the New York Times, or local news aggregators like CitySearch, Topix or Outside.In developing “community” try to build a sticky hyperlocal website. Answer: there is little incentive for anybody in the [...]
by Pat Kitano on June 24, 2009 in Advertising, Domus Consulting Group, Hyperlocal, Local advertising, Twitter
We’re leveraging participation in each city within the Breaking News Network by helping local businesses understand the power of Twitter as local advertising media: Twitter For Local Advertising View more OpenOffice presentations from Pat Kitano. We’ve published a simple, but explicit eBook introduction to Twitter for local businesses called “The Local Business Owner’s Guide to [...]
by Pat Kitano on June 16, 2009 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, New business models, Publishing, Real Estate, Social Media, Trends, Twitter
We see Twitter positioning itself as a local advertising platform: it’s simple to use, requires little time commitment to Tweet, and free. Here’s a guide for local merchants on how to use Twitter to reach their local audience: 1) How different local merchants should use Twitter 2) How to build a local Twitter consumer community [...]
by Pat Kitano on June 13, 2009 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, New business models, Newspapers, Social Media, Trends, Twitter, Web tools
Craigslist has become the standard for community classifieds; it’s more efficient reaching a local audience than any other local advertising media, and it’s free. But it does have problems: Craigslist advertisers / posters are generally anonymous, and thus less credible. Craigslist advertisers don’t have track records or eBay feedback ratings. It can take a long [...]
by Pat Kitano on May 28, 2009 in Advertising, Hyperlocal, Local advertising, Marketing, New business models, Social Media, Trends, Twitter
The first thing I would do if I were a small local merchant is start Twittering my offerings to the community. Theres no reason not to. Twitter is simple to learn and efficient to use. There’s loads of anecdotal evidence that it works for small business: Taco Trucks, Retail, Pizza and yogurt. Look what happened [...]