On Media Transparent last October, I explored the idea of real time deals, which requires consumption of a daily deal within a limited time frame. Merchants with perishable products – seats at a restaurant, theaters, hotel rooms, airlines – want a deals system that quickly and efficiently fills excess inventory, especially at a moment’s notice. [...]
———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t [...]
We’ve often discussed how Twitter is positioned to become a hyperlocal advertising platform. 140-character sound bite based ad messages, particularly consumer friendly coupon and discount deals, can be targeted to a community and it’s free. Here are three new examples of Twitter based local advertising models: 1) Mashable introduced Postabon yesterday. Simplicity is the key to [...]
Fast Company’s Michael Gluckstadt’s article “Can Anyone Tap the $100 Billion Potential of Hyperlocal News?” points out the problems when a national advertiser like the New York Times, or local news aggregators like CitySearch, Topix or Outside.In developing “community” try to build a sticky hyperlocal website. Answer: there is little incentive for anybody in the [...]
We’re leveraging participation in each city within the Breaking News Network by helping local businesses understand the power of Twitter as local advertising media: Twitter For Local Advertising View more OpenOffice presentations from Pat Kitano. We’ve published a simple, but explicit eBook introduction to Twitter for local businesses called “The Local Business Owner’s Guide to [...]
We see Twitter positioning itself as a local advertising platform: it’s simple to use, requires little time commitment to Tweet, and free. Here’s a guide for local merchants on how to use Twitter to reach their local audience: 1) How different local merchants should use Twitter 2) How to build a local Twitter consumer community [...]
The first thing I would do if I were a small local merchant is start Twittering my offerings to the community. Theres no reason not to. Twitter is simple to learn and efficient to use. There’s loads of anecdotal evidence that it works for small business: Taco Trucks, Retail, Pizza and yogurt. Look what happened [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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