1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
Zappos has become iconic as THE enterprise that embraces social media – it occupies a singular position that no other company seems to be able to touch so far. And it’s surprising that we haven’t heard of any other company that hasn’t institutionalized social media as an important facet of their organization. Social media is [...]
The online conversation happens everywhere on a ubiquitous cloud. I Twittered a link to a NYTimes article: My Twitter feed is incorporated into my FriendFeed account Which then gets fed into my Facebook account: Where friend Ross Rylance commented on it. Veterans of Facebook, Friendfeed, Linkedin and Twitter know this phenomenon well. This is a [...]
From TechCrunch: Breaking: Facebook Surpasses 175 Million Users, Growing By 480,000 Users a Day (population of Atlanta = 520,000) Is Twitter Worth $230 million? Probably - Last week’s big social media topic was Twitter’s new $35 million round. It’s growth rate will continue to be remarkable as it moves mainstream. Currently 10.5 million users.
The Portable Graph is essentially a massive database of contacts residing in various social networks. Some social networks can be defined as either “walled” or closed, for intimate or group association, or open, for amassing a broad, popular network. Cartoon from Office Offline Closed networks like LinkedIn and Facebook require “two-click” friend confirmations. A salutation [...]
LinkedIn raised $22.7 million and their new investors include enterprise systems company SAP and publisher McGraw-Hill. Strategic reasons? (just guessing) An enterprise system company like SAP can port LinkedIn’s personal profile data, networks and network communications within the enterprise system. This automates the user experience so they may continue to work on LinkedIn, and have [...]
The participants of the “mature” social networks – MySpace, Facebook, LinkedIn – tend to replicate the same network contacts, generally those associated with the individual or industry. The micro-blogging applications Twitter and Friendfeed, and to a lesser extent MyBlogLog, have set up “following” systems that encourage anonymous network linkage. The result is the development of [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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