by Pat Kitano on December 13, 2009 in Advertising, Breaking News, Celebrity, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends, Webinars
1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
by Pat Kitano on April 30, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Social Media, Social networking, Transparency, Trends, Twitter, Webinars
Zappos has become iconic as THE enterprise that embraces social media – it occupies a singular position that no other company seems to be able to touch so far. And it’s surprising that we haven’t heard of any other company that hasn’t institutionalized social media as an important facet of their organization. Social media is [...]
by Pat Kitano on March 25, 2009 in Social Media, Transparency
LinkedIn was never very transparent. Although they offered up a LinkedIn API to developers in June, 2007, I can’t name one developer-based LinkedIn API built application (I can name partners like NY Times), while I can point to hundreds of Facebook and Twitter apps. (Google LinkedIn API for confirmation). I’m not a developer, but I’m [...]
by Pat Kitano on February 15, 2009 in Blogging, Facebook, Marketing, Publishing, Social Media, Social networking, Twitter
The online conversation happens everywhere on a ubiquitous cloud. I Twittered a link to a NYTimes article: My Twitter feed is incorporated into my FriendFeed account Which then gets fed into my Facebook account: Where friend Ross Rylance commented on it. Veterans of Facebook, Friendfeed, Linkedin and Twitter know this phenomenon well. This is a [...]
by Pat Kitano on February 14, 2009 in Facebook, Social Media, Twitter
From TechCrunch: Breaking: Facebook Surpasses 175 Million Users, Growing By 480,000 Users a Day (population of Atlanta = 520,000) Is Twitter Worth $230 million? Probably - Last week’s big social media topic was Twitter’s new $35 million round. It’s growth rate will continue to be remarkable as it moves mainstream. Currently 10.5 million users.
by Pat Kitano on January 20, 2009 in Facebook, Social Media, Social networking, Television, Twitter
The Portable Graph is essentially a massive database of contacts residing in various social networks. Some social networks can be defined as either “walled” or closed, for intimate or group association, or open, for amassing a broad, popular network. Cartoon from Office Offline Closed networks like LinkedIn and Facebook require “two-click” friend confirmations. A salutation [...]
by Pat Kitano on December 6, 2008 in Advertising, Facebook, Marketing, Mass Media, New business models, Social Media, Social networking, Sociology, Technology, Twitter, YouTube
The Portable Social Graph is a killer concept behind the future social media business model. Very few can envision it because few live examples exist melding social networks like Facebook, LinkedIn or Twitter into more traditional popular websites – ecommerce sites like Amazon, media sites like NYTimes or Hulu, and corporate/organizational sites like Toyota or [...]
by Pat Kitano on October 23, 2008 in Enterprise, Facebook, Publishing, Social networking, Twitter
LinkedIn raised $22.7 million and their new investors include enterprise systems company SAP and publisher McGraw-Hill. Strategic reasons? (just guessing) An enterprise system company like SAP can port LinkedIn’s personal profile data, networks and network communications within the enterprise system. This automates the user experience so they may continue to work on LinkedIn, and have [...]
by Pat Kitano on October 4, 2008 in Facebook, Social Media, Social networking, Sociology, Twitter
The participants of the “mature” social networks – MySpace, Facebook, LinkedIn – tend to replicate the same network contacts, generally those associated with the individual or industry. The micro-blogging applications Twitter and Friendfeed, and to a lesser extent MyBlogLog, have set up “following” systems that encourage anonymous network linkage. The result is the development of [...]
by Pat Kitano on August 19, 2008 in Mass Media, Slideshows, Sociology
The Shock of the New Societal Transparency View SlideShare presentation or Upload your own. (tags: mediatransparent socialmedia)