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Social Media’s Brand Name Land Grab Strategy

Social Media’s Brand Name Land Grab Strategy

Domain names spawned an industry based on the land grab of common names and terms. The resources for domain name valuation and investment are extensive and mature, particularly when names like fund.com and cruises.co.uk are selling for $10 million and $1.1 million, respectively. The industry’s lucrative existence alone should signal to any company or entity [...]

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