Friend Jeff Corbett’s appearance on CNBC’s On The Money program is a good example of how social media players are becoming fixtures in the mass media. The problem Jeff faces in his interview is common with anybody who has interfaced with the soundbite nature of broadcast programming. The mass media understands its audience and will [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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