Tag Archives | Hyperlocal

A Working Business Model based on ‘Free” – for Chambers

By on May 30, 2009 in Advertising, Breaking News, Domus Consulting Group, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Publishing, Slideshows, Social Media, Twitter

(This is an audio presentation – click the Play button) How to make Chambers relevant to their members and the community View more OpenOffice presentations from Pat Kitano.

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Marketing a Hyperlocal Site to your Community

By on May 16, 2009 in Advertising, Breaking News, Hyperlocal, Marketing, Mass Media, Social Media, Social networking, Trends, Twitter

We’ve been experimentally marketing Breaking San Francisco News, and have discovered many ways to attract local traffic to the site. 1. Since Breaking News City sites aggregate the best local Twitter feeds, the best viral marketing is through Twitter. So create a new Twitter account as the voice for Breaking SF News. 2. Find and [...]

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The Best Way to Become the Hub of your Community using Twitter

By on April 28, 2009 in Advertising, Breaking News, Domus Consulting Group, Hyperlocal, Marketing, Mass Media, New business models, Politics, Publishing, Slideshows, Social Media, Television, Trends, Twitter, Web tools

The Best Way to Become the Hub of your Community using Twitter View more presentations from Pat Kitano. We’re registering for our next Social Media Marketing workshops starting Friday, May 8 at 10:30pdt / 1:30edt. During these sessions, we help build Breaking News City sites for our clients. Register at http://DomusConsultingGroup.com/101h. Breaking News City Sites: [...]

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The Breaking News Network

By on April 25, 2009 in Advertising, Breaking News, Domus Consulting Group, Hyperlocal, Marketing, New business models, Publishing, Real Estate, Social Media, Trends, Twitter, Web tools

The Domus Breaking News Network is an initiative by the Domus Consulting Group to create new online media to broadcast real time information. The emergence of social media applications like Twitter that provide instantaneous ways to broadcast and communicate any kind of news is changing the way people digest information. For example, advertising as a [...]

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BreakingNYCNews.com – “Instant time” hyperlocal news

By on April 17, 2009 in Advertising, Breaking News, Domus Consulting Group, Hyperlocal, Marketing, New business models, Publishing, Real Estate, Social Media, Social networking, Transparency, Trends, Twitter, Venture Capital, Web tools

BreakingSFNews.com, BreakingLANews.com and BreakingNYCNews.com broadcast what is happening in each city in real time through a survey of local Twitter feeds and contributions from Twitterers who add tweets to the scrolling news feed using a specific #hashtag system. The Advent of the Breaking News websites We’re just beginning to see the development of “breaking news” [...]

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NY Times describes practical uses of Twitter

By on April 14, 2009 in Advertising, Breaking News, Hyperlocal, Marketing, New business models, Social Media, Twitter

As my blog readers know, we’re excited about real time commercial uses for Twitter, particularly within hyperlocal communities. The NY Times offers some examples here, but the key takeaway is how effective Twitter is in getting immediate, even viral results. Mr. Stoll, the founder of GoSeeTell Network, an online travel company, realized Twitter could be [...]

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Real Time Local Advertising – a New Business Model

By on April 10, 2009 in Advertising, Hyperlocal, Marketing, New business models, Newspapers, Publishing, Social Media, Trends, Twitter, Web tools

Local advertisers have been the bread and butter of local print publications, whether it’s the town newspaper, the free car and home for sale magazines outside supermarkets, or Penny Saver coupon books. The local consumer would pick up these circulars to find the best deals of the day. As print advertising slowly disappears, local advertisers [...]

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Upending the Get Rich Quick Business Model

By on April 7, 2009 in Advertising, Domus Consulting Group, Facebook, Hyperlocal, Marketing, New business models, Publishing, Social Media, Social networking, Trends, Twitter

The title of the post should really be “Upending the Traditional Website Development Model”. This week, we launched Breaking Shopping News.com and Breaking REO News.com to prove conceptually how Twitter and the new real time micro-blogging and communication tools can be used 1) for local advertising and 2) local reporting of the bank-owned housing markets, [...]

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