Witnessing the Consolidation of Hyperlocal News into Media Companies Examiner.com has accumulated 15,000 contributors nationally in developing a citizen journalist task force, and today announces the addition of NowPublic’s global citizen reporting staff. Consolidation of hyperlocal news reporting by media groups like Examiner.com, CNN iReports, MSNBC (recently acquired Everyblock), and AOL’s Patch, together with the [...]
Fast Company’s Michael Gluckstadt’s article “Can Anyone Tap the $100 Billion Potential of Hyperlocal News?” points out the problems when a national advertiser like the New York Times, or local news aggregators like CitySearch, Topix or Outside.In developing “community” try to build a sticky hyperlocal website. Answer: there is little incentive for anybody in the [...]
The Breaking News Network was awarded Most Innovative Media 2009 by Inman News this morning. Everybody has been asking us – why is the Breaking News Network innovative? Breaking News sites like Breaking San Francisco News aggregate the best Twitter feeds in a city. They filter the Twitter experience so you’re not seeing the noise. [...]
Community media exists today in its traditional formats of local TV, radio and newspapers. Almost anybody can attest to the reality that most local news and events coverage still happen through these traditional media. Community 2.0 media, where the community itself participates in local conversation, is evolving through several specific, established online channels: Online newspapers [...]
Moonfruit, an online website design company, advertised 10 MacBook giveaways in 10 days if you follow their Twitter feed @Moontweet and tweet using their hashtag #moonfruit. #moonfruit has been on top of the Twitter trends for four straight days, and Moonfruit can boast an average of over 10,000 new followers per day from this promotion: [...]
We’re leveraging participation in each city within the Breaking News Network by helping local businesses understand the power of Twitter as local advertising media: Twitter For Local Advertising View more OpenOffice presentations from Pat Kitano. We’ve published a simple, but explicit eBook introduction to Twitter for local businesses called “The Local Business Owner’s Guide to [...]
We see Twitter positioning itself as a local advertising platform: it’s simple to use, requires little time commitment to Tweet, and free. Here’s a guide for local merchants on how to use Twitter to reach their local audience: 1) How different local merchants should use Twitter 2) How to build a local Twitter consumer community [...]
San Francisco’s “second” newspaper, the Examiner, launched Examiner.com last year not as the online equivalent for the San Francisco paper, but as a national forum for recruiting citizen journalists to report on the variety of topics a typical newspaper would cover. Participants set up blogs for their topic and city that allows them to develop [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
© 2012 Media Transparent. All Rights Reserved.
Powered by WordPress. Designed by 