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Tag Archives: Hyperlocal
Can hyperlocal news build a scalable national biz model? If so, what about the mom & pops?

Can hyperlocal news build a scalable national biz model? If so, what about the mom & pops?

Witnessing the Consolidation of Hyperlocal News into Media Companies Examiner.com has accumulated 15,000 contributors nationally in developing a citizen journalist task force, and today announces the addition of NowPublic’s global citizen reporting staff. Consolidation of hyperlocal news reporting by media groups like Examiner.com,  CNN iReports, MSNBC (recently acquired Everyblock), and AOL’s Patch, together with the [...]

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The Hyperlocal Advertising Business Model – an Illusion?

The Hyperlocal Advertising Business Model – an Illusion?

Fast Company’s Michael Gluckstadt’s article “Can Anyone Tap the $100 Billion Potential of Hyperlocal News?” points out the problems when a national advertiser like the New York Times, or local news aggregators like CitySearch, Topix or Outside.In developing “community” try to build a sticky hyperlocal website. Answer: there is little incentive for anybody in the [...]

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Breaking News Network awarded Most Innovative Media 2009 by Inman News

Breaking News Network awarded Most Innovative Media 2009 by Inman News

The Breaking News Network was awarded Most Innovative Media 2009 by Inman News this morning. Everybody has been asking us – why is the Breaking News Network innovative? Breaking News sites like Breaking San Francisco News aggregate the best Twitter feeds in a city. They filter the Twitter experience so you’re not seeing the noise. [...]

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“Community 2.0 Media” is limited, but evolving

“Community 2.0 Media” is limited, but evolving

Community media exists today in its traditional formats of local TV, radio and newspapers. Almost anybody can attest to the reality that most local news and events coverage still happen through these traditional media. Community 2.0 media, where the community itself participates in local conversation, is evolving through several specific, established online channels: Online newspapers [...]

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Twitter contests also work for local business

Twitter contests also work for local business

Moonfruit, an online website design company, advertised 10 MacBook giveaways in 10 days if you follow their Twitter feed @Moontweet and tweet using their hashtag #moonfruit. #moonfruit has been on top of the Twitter trends for four straight days, and Moonfruit can boast an average of over 10,000 new followers per day from this promotion: [...]

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The Local Business Owner’s Guide to Twitter

We’re leveraging participation in each city within the Breaking News Network by helping local businesses understand the power of Twitter as local advertising media: Twitter For Local Advertising View more OpenOffice presentations from Pat Kitano. We’ve published a simple, but explicit eBook introduction to Twitter for local businesses called “The Local Business Owner’s Guide to [...]

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How to Twitter Guide for Local Merchants

How to Twitter Guide for Local Merchants

We see Twitter positioning itself as a local advertising platform: it’s simple to use, requires little time commitment to Tweet, and free. Here’s a guide for local merchants on how to use Twitter to reach their local audience: 1) How different local merchants should use Twitter 2) How to build a local Twitter consumer community [...]

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Why Twitter is better for Classifieds than Craigslist

Craigslist has become the standard for community classifieds; it’s more efficient reaching a local audience than any other local advertising media, and it’s free. But it does have problems: Craigslist advertisers / posters are generally anonymous, and thus less credible. Craigslist advertisers don’t have track records or eBay feedback ratings. It can take a long [...]

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Aggregating Citizen Journalists @ Examiner.com

Aggregating Citizen Journalists @ Examiner.com

San Francisco’s “second” newspaper, the Examiner, launched Examiner.com last year not as the online equivalent for the San Francisco paper, but as a national forum for recruiting citizen journalists to report on the variety of topics a typical newspaper would cover. Participants set up blogs for their topic and city that allows them to develop [...]

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A Working Business Model based on ‘Free” – for Chambers

(This is an audio presentation – click the Play button) How to make Chambers relevant to their members and the community View more OpenOffice presentations from Pat Kitano.

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