Couponing exploded the first half of 2010, driven in part by Groupon’s big VC investment. Coupons.com reported almost double the revenues from the first half of 2010 over previous year. PromotionalCodes.org.uk published a forecast on mobile applications and couponing (click twice on graphic to enlarge) that predicts consumer spending on mobile coupon will grow from [...]
Google is talking about interactive video ads at this weekend’s Allen & Co. conference. Today, Twitvid is launching its video advertising platform over Twitter (press release). What’s important to know about video is that there is already an institutional history of the video format in the form of the :30 television spot. Like television, the [...]
The landscape of online local advertising has been changing dramatically since Groupon announced its powerhouse VC investment less than three months ago in April. Groupon and its gaggle of imitator couponing systems have forced traditional media to re-examine their CPM-based banner ad models, and they’re now adding the same kind of Daily Deals to their [...]
Thanks to the growing buzz of local couponers Groupon and its cohorts, consumers are being exposed to and adopting the deep discount coupon opportunities in their neighborhoods. The next step in the evolution of local coupon advertising is aggregating all the coupons and displaying them in lists and on maps. The one stop shop approach [...]
———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t [...]
1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
Big media investment into hyperlocal media properties continues with CNN’s partial investment in Outside.in as reported at Paid Content.org. CNN likely plans to leverage Outside.in content to develop local aggregated news for CNN Local editions. My first thought is why does CNN need a content aggregation service when they can do essentially the same thing [...]
At noon today at the 140 Twitter Conference at the Skirball in LA, we’ll be hosting a panel on Hyperlocal Twitter Business Models. If you’re at #140TC, please join us at the Breakout Room. H/T to Steve Broback for putting together a conference that combines celebrity and tech in an engaging setting.
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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