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Tag Archives: Hollywood

The Future of New Media

on September 20, 2009

GigaOm features an article by Joshua Auerbach “New Media Demands a News Media Company“. His conclusions mirror what we’ve been thinking: 1. Creative / experimental media development will become business drivers Media is entering a stage where the new media development of media properties will differentiate successful companies. As media technologies and the social media [...]

Breaking Hollywood News & New Twitter Channels

on April 27, 2009

Breaking Hollywood News is a topical breaking news site that aggregates the Twitter feeds of celebrities. Think of it as a real time version of E!. It’s a simple example of how “verticals” for breaking news can be easily developed and customized for specific audiences. Mass media calls these verticals channels. Over the weekend, blogger [...]

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Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.

I post all hyperlocal articles first on my "The Local Network" column on Street Fight, a hyperlocal business journal, and then archive these articles here on Media Transparent. I also contribute to Social Media Today, Daily Deal Media, The Customer Collective, and Quora.

I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.

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