This article is posted by Mark Armitage, Director of Marketing Communications for Socialshopping.com. You’ll find his contact details at the bottom of the post. Following their much-publicized (and ultimately unsuccessful) $6 billion bid to buy Groupon in November of last year, keen observers of the social commerce space anticipated that it was only a matter [...]
Google Fast Flip launched today to uniformly good reviews because this is an application that should have existed even ten years ago. It’s like a magazine rack display of major press that uses the “like” feature to push the more popular articles up. So why didn’t the packaging of news into a virtual rackspace take [...]
Google Maps now displays traffic on city arterials: More amazing is the crowdsourcing technique Google is using to capture congestion data: When you choose to enable Google Maps with My Location, your phone sends anonymous bits of data back to Google describing how fast you’re moving. When we combine your speed with the speed of [...]
At the Twitter Conference #140tc 14 days ago, I asked people in the audience to tweet me in lieu of business cards so I can follow up. So today, I search.twitter my name @pkitano and noted that only the last 12 days are indexed, and the new contacts I made at the conference are now [...]
Techcrunch spotlighted Buzzable and got me an invitation code (“Techcrunch”). Buzzable monitors terms like your company name in real time across Twitter, Google, Digg, etc. using RSS feeds and publishes them in chronological order a la Twitter. The simplicity of its mission is it virtue. First input the search terms to be monitored across various [...]
Three snippets of recent buzz about Hulu: Hulu has attracted advertisers used to the TV advertising model (Alley Insider 11/10/08) Hulu is easier to use when searching for TV and movies. YouTube is a mess (NYT 11/10/08) YouTube is playing catchup to Hulu by offering brand name content – announces MGM film distribution deal (Wired [...]
The social media has opened up the alternative channel for consumer product marketing based on user-generated testimonials. Product review sites like epinions, service review sites like Yelp, and shopping sites like Amazon all qualify consumer purchase decisions. Just like polling data, these review sites have reached critical mass of users to make their wisdom of [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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