Chat has always been a staple Web 2.0 archetype since the first “chat rooms” surfaced over a decade ago. Chat room users became minor celebrities within their own walled chat gardens, but really couldn’t “breakout” into more massive recognition. Similarly, IM services like MSN, Gtalk and Yahoo!Chat are used most efficiently with a small inner [...]
LinkedIn raised $22.7 million and their new investors include enterprise systems company SAP and publisher McGraw-Hill. Strategic reasons? (just guessing) An enterprise system company like SAP can port LinkedIn’s personal profile data, networks and network communications within the enterprise system. This automates the user experience so they may continue to work on LinkedIn, and have [...]
CNN reports that 2/3 of the public don’t want to see another debate. After #3, I don’t either because the rhetoric unceremoniously petrified into refrains of “McCain is Bush” and “Obama will raise taxes”. The debate reactions are more transparent with real time polling on CNN by their pundits and by commentary from Election Twitter [...]
The participants of the “mature” social networks – MySpace, Facebook, LinkedIn – tend to replicate the same network contacts, generally those associated with the individual or industry. The micro-blogging applications Twitter and Friendfeed, and to a lesser extent MyBlogLog, have set up “following” systems that encourage anonymous network linkage. The result is the development of [...]
I’m experiment with Social Median, a social news network that automatically tracks mainstream media news articles based on topic. Social Median’s Wall Street Network is tracking evolving news stories around today’s extraordinary events surrounding the Lehman bankruptcy, the BofA/Merrill deal and insurance giant AIG’s plunge. The expectation of Social Median is to create micro-conversations around [...]
The real estate industry has been the most pragmatic in applying social media constructs – blogging and social networking – in order to develop lead generation systems for its professional practitioners. Real estate’s Active Rain continues to be the most active participatory social network devoted to a vertical. Its success spawned the recent introductions of [...]
Domain names spawned an industry based on the land grab of common names and terms. The resources for domain name valuation and investment are extensive and mature, particularly when names like fund.com and cruises.co.uk are selling for $10 million and $1.1 million, respectively. The industry’s lucrative existence alone should signal to any company or entity [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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