Facebook announced yesterday that businesses can add deals and rewards for their customers who check in through Facebook Places. The impact on local advertising is huge: 1. Deals will be everywhere The “Deal” becomes the currency of local advertising because it is performance based, efficient for reaching the customer and isn’t burdened with the CPM-based [...]
The long awaited announcement of Facebook Places this afternoon sure was anticlimactic. The “Check-in” is now institutionalized, and the masses of 500,000,000+ Facebook members can now enjoy what 2 million Foursquare members have been doing. But that was what was expected; the gorilla just tossed its hat into the ring. The main function Facebook brings [...]
———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t [...]
1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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