Tag Archives | facebook

Six trends impacting hyperlocal in 2012

By on December 24, 2011 in Hyperlocal, Local advertising, New business models, Social Media, Trends

Here are six trends in 2012 that will impact hyperlocal media and business models. This was originally published at Street Fight last week. 1. Cross platform conversations Livefyre and Disqus show glimpses of how conversations can move from Facebook and Twitter to online media and blog commentary. Local conversations happening on social media, especially Facebook, [...]

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Where are the brands on the Facebook news feed?

By on October 10, 2011 in Facebook, Social Media

Check Facebook’s new “hybrid” news feed. You’ll see your friends, especially those well-liked baby and pet pictures posts. But you won’t see very many brands you once saw, particularly those that link to news, information, pictures and video. I myself subscribe to lots of media, and they have all disappeared from the feed. The issue [...]

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Why the Facebook Personal News Feeds won’t Work

By on September 26, 2011 in Facebook, Social Media

It’s the INUNDATION factor. Since I do not intimately know most of my Facebook friends, I do not want to be inundated by: 1) Where they have checked in 2) What music they listen to 3) What they “like” on Facebook Facebook’s new platform changes confirms their mission to broadcast (or a more kind term, [...]

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Ten ways Facebook Deals changes the local deals landscape

By on November 4, 2010 in Advertising, Hyperlocal, Local advertising, Mass Media, Social Media, Trends

Facebook announced yesterday that businesses can add deals and rewards for their customers who check in through Facebook Places. The impact on local advertising is huge: 1. Deals will be everywhere The “Deal” becomes the currency of local advertising because it is performance based, efficient for reaching the customer and isn’t burdened with the CPM-based [...]

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Facebook Places – the ocean where all tributaries flow

By on August 18, 2010 in Facebook, Local advertising

The long awaited announcement of Facebook Places this afternoon sure was anticlimactic. The “Check-in” is now institutionalized, and the masses of 500,000,000+ Facebook members can now enjoy what 2 million Foursquare members have been doing. But that was what was expected; the gorilla just tossed its hat into the ring. The main function Facebook brings [...]

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Geolocation spurs the commercial social media

By on March 31, 2010 in Advertising, Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Social networking, Trends, Twitter

———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t [...]

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Real time web moving too fast for mainstream media

By on February 16, 2010 in Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends, Twitter

The powerful launch of Google Buzz (Mashable | Google Buzz has completely changed the game) last week signals the arrival of the Real Time Web as a truly new media. It’s been well documented that Twitter has established itself a breaking news source. Google Buzz, Facebook and Twitter form a triumvirate channel for sourcing news [...]

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The Powerful Web Traffic Profile of Local Breaking News in a Community

By on February 9, 2010 in Breaking News, Hyperlocal, Local advertising, Mass Media, New business models, Slideshows, Social Media, Trends

We recently experimented with broadcasting local breaking news across various social media channels including Twitter and Facebook. This slideshow reports web traffic results that confirm in part: the demand for local breaking news in a city is powerful. Everybody wants to know what is going on in real time and local publishing organs are focusing [...]

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Media Predictions for 2010

By on December 13, 2009 in Advertising, Breaking News, Celebrity, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends, Webinars

1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]

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“Community 2.0 Media” is limited, but evolving

By on July 5, 2009 in Advertising, Breaking News, Facebook, Hyperlocal, Marketing, Mass Media, New business models, Publishing, Social Media, Trends, Twitter

Community media exists today in its traditional formats of local TV, radio and newspapers. Almost anybody can attest to the reality that most local news and events coverage still happen through these traditional media. Community 2.0 media, where the community itself participates in local conversation, is evolving through several specific, established online channels: Online newspapers [...]

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