Tag Archives: Enterprise

Ten Ways Twitter has Completely Changed the Sales Process

by on May 21, 2009 in Advertising, Enterprise, Marketing, New business models, Social Media, Trends, Twitter

Twitter is fueling Enterprise 2.0 and changing the sales process by opening up how providers and clients discover, interact and close deals with each other. It’s not hard to imagine that all sales forces will be Twitter-based within a few years (if not Twitter, some other system that ties providers and clients into open networks). [...]

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Clueless Corporate Social Networks

Clueless Corporate Social Networks

by on October 1, 2008 in Enterprise, Marketing, Social Media, Social networking

Most corporations are backing into developing a social media presence just because it’s being demanded by their managements when they read the headline: 93% of Americans want Companies to have presence on Social Media Sites. Valleywag notes the social media manager at GM admits she doesn’t quite see the ROI of social media-izing their cars: [...]

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Social Software Projects Often Fail without Purpose

by on September 25, 2008 in Enterprise, Marketing, Real Estate, Social networking

Brett Rogers @Ecresystems sent me a Gartner article that intuitively explains the reasons why social networks sometimes don’t take off like Facebook: 1. Magnetic The purpose should draw people directly to participate, immediately appealing to the “What’s in it for me” characteristic. 2. Aligned Purpose should align with business value, that is the “What’s in [...]

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Barriers to Enterprise 2.0 – Slideshow

by on September 10, 2008 in Enterprise, Slideshows, Social Media

The larger the enterprise, the huger the knowledge management problems, simply because communication is harder to circulate across large groups. Not surprisingly, the easiest way to facilitate this communication is to “open up the channels”. But the enterprise management culture has historically been based on playing close to the vest. Although employees can become influential [...]

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