Tag Archives: Enterprise

Ten Ways Twitter has Completely Changed the Sales Process

Twitter is fueling Enterprise 2.0 and changing the sales process by opening up how providers and clients discover, interact and close deals with each other. It’s not hard to imagine that all sales forces will be Twitter-based within a few years (if not Twitter, some other system that ties providers and clients into open networks). [...]

Read full story Comments { 4 }
Clueless Corporate Social Networks

Clueless Corporate Social Networks

Most corporations are backing into developing a social media presence just because it’s being demanded by their managements when they read the headline: 93% of Americans want Companies to have presence on Social Media Sites. Valleywag notes the social media manager at GM admits she doesn’t quite see the ROI of social media-izing their cars: [...]

Read full story Comments { 0 }

Social Software Projects Often Fail without Purpose

Brett Rogers @Ecresystems sent me a Gartner article that intuitively explains the reasons why social networks sometimes don’t take off like Facebook: 1. Magnetic The purpose should draw people directly to participate, immediately appealing to the “What’s in it for me” characteristic. 2. Aligned Purpose should align with business value, that is the “What’s in [...]

Read full story Comments { 0 }

Barriers to Enterprise 2.0 – Slideshow

The larger the enterprise, the huger the knowledge management problems, simply because communication is harder to circulate across large groups. Not surprisingly, the easiest way to facilitate this communication is to “open up the channels”. But the enterprise management culture has historically been based on playing close to the vest. Although employees can become influential [...]

Read full story Comments { 1 }