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Buzzable – Google Alerts Amplified

Pat Kitano — Sat, 28 Feb 2009 01:02:48 +0000

Techcrunch spotlighted Buzzable and got me an invitation code (“Techcrunch”). Buzzable monitors terms like your company name in real time across Twitter, Google, Digg, etc. using RSS feeds and publishes them in chronological order a la Twitter.

The simplicity of its mission is it virtue. First input the search terms to be monitored across various search and social systems (I created a “real estate” topical buzz; for companies, simply query the company name, like “IBM”)

Buzzable displays query results like Google alerts does. Buzzable members can add their own “tweets” on the company or subject that gets published both on Buzzable and their Twitter stream.

This is another elegant application based on the “breaking news” paradigm that Twitter and other real time micro-blogging applications like Friendfeed and Facebook are propagating as the immediate information broadcast vehicles.

Remember press clipping services? Buzzable is its social media equivalent; I predict quick adoption.

UPDATE:

Here’s a screenshot of Buzzable as a proxy to using Twitter.com:

Three Social Media Functions: Source, Distribute and Discuss

Pat Kitano — Mon, 01 Dec 2008 08:15:58 +0000

Anybody writing a blog, participating on Twitter, upload to YouTube or using one of the thousands of social media applications can divide their activity into three categories:

	Content Sources	Content Distributors	Social Butterflies
What they do	Bloggers and journalists who source, analyze or interpret new information, ideas, data or breaking news.	Bloggers and social media hubs who broadcast and share news and information with their network	Social media aficionados who seem to spend all their waking time Twittering, commenting and talking.
Applications used	Usually have prominent blogs and are cited on Techmeme and HuffPost, etc. Use Twitter for broadcasting (like mass media outlets, ie CNN) Publish on a variety of platforms, ie Scoble on Friendfeed and Qik	Share articles on Google Reader, social news sites like Digg and SocialMedian, and bookmarking sites like Delicious and Diigo. Retweet news with Twitter. Stumble articles as an act of generosity to the blog writer	Ubiquitous presence applications like Facebook and Friendfeed On every social networking app. Uses Twitter more for chat than content distribution. Followcost.com determines whether too loquacious for following.
Role	Thought leader, blogging CEO, pundit	Knowledge hub, trend watcher, analyst, karma gatherer	Social hub, influencer, party animal

Mainstream Media as News Aggregator

Pat Kitano — Mon, 13 Oct 2008 07:17:42 +0000

New York Times states Mainstream Media News Outlets Start Linking to Other Sites. It’s a portal strategy to leverage their print and TV brand names, and keep them relevant as comprehensive news sources. The advent of Web 2.0 news aggregation communities like mainstay Digg and Social Median have legitimized news aggregation and sharing across a reader community. MarketWatch has a reader community.

In June, I published on my sister site a slideshow explaining how MSM is moving from a content generation business (journalism) to a content distribution business (media by definition).How Mass Media is Embracing Social Media

view presentation (tags: media socialmedia twitter friendfeed)

Opening up Twitter Networks

Now, MSM should develop their Twitter network and show their readers which Twitterers are news generators. The NYT is still won’t link out (follow other newsmakers), but the SF Chronicle does: