Mass Media – Marketwatch, NYT, USA Today – publishes articles and can be deluged with thousands of comments. The first twenty or so distill the various viewpoints of an article, and ploughing through the rest of them becomes senseless, like walking through a comments graveyard. Voting up/down comments can filter the more significant ones, and [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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