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Media Transparent » content http://mediatransparent.com Hyperlocal Brand Management + Social Commerce + Media Tue, 17 Jan 2012 06:40:56 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Three Social Media Functions: Source, Distribute and Discuss http://mediatransparent.com/2008/12/01/three-social-media-functions/ http://mediatransparent.com/2008/12/01/three-social-media-functions/#comments Mon, 01 Dec 2008 08:15:58 +0000 Pat Kitano http://mediatransparent.com/?p=155 #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } Anybody writing a blog, participating on Twitter, upload to YouTube or using one of the thousands of social media applications can divide their activity into three categories: Content Sources Content Distributors Social Butterflies What they do Bloggers and journalists who source, analyze or interpret new information, ideas, data or breaking news. Bloggers and social media [...]]]> #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; }

Anybody writing a blog, participating on Twitter, upload to YouTube or using one of the thousands of social media applications can divide their activity into three categories:

	Content Sources	Content Distributors	Social Butterflies
What they do	Bloggers and journalists who source, analyze or interpret new information, ideas, data or breaking news.	Bloggers and social media hubs who broadcast and share news and information with their network	Social media aficionados who seem to spend all their waking time Twittering, commenting and talking.
Applications used	Usually have prominent blogs and are cited on Techmeme and HuffPost, etc. Use Twitter for broadcasting (like mass media outlets, ie CNN) Publish on a variety of platforms, ie Scoble on Friendfeed and Qik	Share articles on Google Reader, social news sites like Digg and SocialMedian, and bookmarking sites like Delicious and Diigo. Retweet news with Twitter. Stumble articles as an act of generosity to the blog writer	Ubiquitous presence applications like Facebook and Friendfeed On every social networking app. Uses Twitter more for chat than content distribution. Followcost.com determines whether too loquacious for following.
Role	Thought leader, blogging CEO, pundit	Knowledge hub, trend watcher, analyst, karma gatherer	Social hub, influencer, party animal

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