1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
Two weeks ago, we showed you how to build a dynamic community news resource in one hour on Twitter. Today we’ll show you how to use Twitter List widgets to build dynamic community news resource website that aggregate and display the best local Twitter feeds. 1. Best is to start with an existing Breaking News [...]
We’ve been experimentally marketing Breaking San Francisco News, and have discovered many ways to attract local traffic to the site. 1. Since Breaking News City sites aggregate the best local Twitter feeds, the best viral marketing is through Twitter. So create a new Twitter account as the voice for Breaking SF News. 2. Find and [...]
BreakingSFNews.com, BreakingLANews.com and BreakingNYCNews.com broadcast what is happening in each city in real time through a survey of local Twitter feeds and contributions from Twitterers who add tweets to the scrolling news feed using a specific #hashtag system. The Advent of the Breaking News websites We’re just beginning to see the development of “breaking news” [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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