Media celebrities, from on-air personnel to executives, reaped the high salaried rewards of a high margin business model based on promoting “air” time. Marketwatch’s Jon Friedman suggests that the CNBC decision to part ways with ex-news chief Jonathan Wald reflects the new budget reality predicated by the slow decline of the broadcast media combined with [...]
The surprise announcement of Alaska Governor Sarah Palin as the Republican VP candidate highlights the relevancy of different media in reporting breaking news: 1. Twitter breaks the news 2. Concurrently, TV news – MSNBC, CNN, CNBC – gathers initial pundit reactions that generally mirror the Twitter feeds. The online business news sites also report the [...]
Friend Jeff Corbett’s appearance on CNBC’s On The Money program is a good example of how social media players are becoming fixtures in the mass media. The problem Jeff faces in his interview is common with anybody who has interfaced with the soundbite nature of broadcast programming. The mass media understands its audience and will [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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