Techcrunch spotlighted Buzzable and got me an invitation code (“Techcrunch”). Buzzable monitors terms like your company name in real time across Twitter, Google, Digg, etc. using RSS feeds and publishes them in chronological order a la Twitter.

The simplicity of its mission is it virtue. First input the search terms to be monitored across various search and social systems (I created a “real estate” topical buzz; for companies, simply query the company name, like “IBM”)

Buzzable displays query results like Google alerts does. Buzzable members can add their own “tweets” on the company or subject that gets published both on Buzzable and their Twitter stream.

This is another elegant application based on the “breaking news” paradigm that Twitter and other real time micro-blogging applications like Friendfeed and Facebook are propagating as the immediate information broadcast vehicles.

Remember press clipping services? Buzzable is its social media equivalent; I predict quick adoption.

UPDATE:

Here’s a screenshot of Buzzable as a proxy to using Twitter.com: