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Tag Archives: business networking

10 steps towards a new austere Twitter

on August 4, 2009

Up to now, Twitter culture has been about being social, not commercial. However, when one uses Twitter as a business tool, the initial social chit chat soon becomes tiresome (real estate agents, for example, have been counseled not to discuss real estate because it may position them too threatening as sales people). Business demands ROI, [...]

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Leveraging the Social Graph for Business Referrals

on March 2, 2009

For business purposes, the social graph creates an optimal referral network. As far as I know, no company has gotten into the national business of showing the myriad business networks – chambers of commerces, civic organizations like Lions club, even athletic leagues and churches – how to leverage social media for the business benefit of [...]

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