Tag Archives | Breaking News

Twylah, Twitter, News and SEO

By on October 17, 2011 in Advertising, Breaking News, Hyperlocal, Marketing, New business models, Social Media, Trends, Web tools

Twylah is a service that aggregates a Twitter feed and compiles the articles they link into a Flipboard like display.   Many reviewers have explained the mechanics of Twylah in far more detail than I can: Robert Scoble: “Twylah lets media brands and celebrities monetize their Twitter stream” Neal Schaffer: “Twitter SEO? Think Twylah“ We’ve [...]

Comments { 0 }

Hyperlocal media as a free community service could disrupt advertising models

By on July 7, 2011 in Advertising, Breaking News, Hyperlocal, Local advertising, New business models, Newspapers, Publishing, Social Media, Trends

The classic, and perhaps only business model supporting hyperlocal journalistic efforts like Patch.com and other local media is local advertising. On StreetFightMag.com last week, Ted Mann, Digital Development Director for Gannett NJ, discusses why Gannett’s hyperlocal experiment InJersey.com failed. The main and obvious reason is simply local advertising cannot adequately cover expenses. So… What if [...]

Comments { 0 }

Geolocation spurs the commercial social media

By on March 31, 2010 in Advertising, Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Social networking, Trends, Twitter

———————– The latest Facebook metrics are powerful: 400 million active users (7% of the world), 50% of them logging on each day and spending more than 55 minutes daily on Facebook. The sudden concentration of traffic on the social media led by Facebook has caught business by surprise. In particular, small and local businesses don’t [...]

Comments { 6 }

Hyperlocal Advertising Model using Twitter Couponing

By on March 7, 2010 in Advertising, Breaking News, Hyperlocal, Local advertising, New business models, Slideshows, Social Media, Twitter

Hyperlocal Advertising Model using Twitter Couponing View more presentations from Pat Kitano.

Comments { 0 }

Being first to break local news has its rewards – eyeballs

By on February 9, 2010 in Breaking News, Hyperlocal, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends, Twitter

Based on the web statistics presented in the previous slideshow, I’ve been asked for reasons why breaking local news receives 15+ clickthroughs per tweet across Breaking News Network city sites. With a little analysis, we discovered that the Breaking News sites are generally the first to tweet out a newly published article from local news [...]

Comments { 0 }

The Powerful Web Traffic Profile of Local Breaking News in a Community

By on February 9, 2010 in Breaking News, Hyperlocal, Local advertising, Mass Media, New business models, Slideshows, Social Media, Trends

We recently experimented with broadcasting local breaking news across various social media channels including Twitter and Facebook. This slideshow reports web traffic results that confirm in part: the demand for local breaking news in a city is powerful. Everybody wants to know what is going on in real time and local publishing organs are focusing [...]

Comments { 0 }

The sea change in brand management within the social media

By on January 20, 2010 in Advertising, Breaking News, Hyperlocal, Local advertising, Marketing, New business models, Slideshows, Social Media, Trends

The title of this blog post took me a long time to figure out, and it still seems a bit off. Simply put, the social media rewards value and service, and devalues self promotion and advertising. Up to now, most social media marketing methods simply wrap traditional push marketing methods into a new package. Facebook [...]

Comments { 3 }

Slideshow: Upgrading a Breaking News City site using Twitter List Widgets

By on November 20, 2009 in Breaking News, Hyperlocal, New business models, Slideshows, Social Media, Twitter

This slideshow is a more elegant follow up instructional guide to embedding Twitter List widgets into a Breaking News city site that I discussed in the previous article regarding building community news resource sites. You can see examples of Breaking News city sites for SF, LA, NYC, Seattle, London and many other cities listed on [...]

Comments { 1 }

Building a Breaking Community News website with Twitter Lists

By on November 19, 2009 in Breaking News, Hyperlocal, Social Media, Twitter

Two weeks ago, we showed you how to build a dynamic community news resource in one hour on Twitter. Today we’ll show you how to use Twitter List widgets to build dynamic community news resource website that aggregate and display the best local Twitter feeds. 1. Best is to start with an existing Breaking News [...]

Comments { 7 }

TV returns to live broadcasting 50′s style with Jay Leno

By on September 9, 2009 in Celebrity, Mass Media, Social Media, Sociology, Television, Trends

This week’s Time declares on its front cover ” Jay Leno is the Future of TV”. By parading Jay’s new show at 10:00 to compete with expensively produced dramas like CSI: Miami and other scripted shows, NBC is beta testing whether live content will be as attractive as or more cost effective than canned content. [...]

Comments { 0 }